Oral Care in China

Euromonitor International, April 2013, Pages: 52

Oral care recorded strong current value growth in 2012, mainly fuelled by steady demand, along with growing personal hygiene practices. Meanwhile, toothpaste, the mainstay product in this category, representing a 77% share of overall value sales, registered robust current value growth of 10% in 2012, due to frequent new launches, such as Darlie Double Action Enamel Protect, as well as due to consumers trading up to more specifically functional products, such as toothpaste for sensitive teeth...

Euromonitor International's Oral Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

ORAL CARE IN CHINA
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2007-2012
Table 2 Sales of Oral Care by Category: % Value Growth 2007-2012
Table 3 Sales of Toothbrushes by Category: Value 2007-2012
Table 4 Sales of Toothbrushes by Category: % Value Growth 2007-2012
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2008-2012
Table 6 Oral Care NBO Company Shares by Value 2008-2012
Table 7 Oral Care LBN Brand Shares by Value 2009-2012
Table 8 Toothpaste LBN Brand Shares by Value 2009-2012
Table 9 Mouthwashes/Dental Rinses LBN Brand Shares by Value 2009-2012
Table 10 Forecast Sales of Oral Care by Category: Value 2012-2017
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2012-2017
Table 12 Forecast Sales of Toothbrushes by Category: Value 2012-2017
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2012-2017
Amway (china) Co Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 1 Amway (China) Co Ltd: Key Facts
Company Background
Production
Summary 2 Amway (China) Co Ltd: Production Statistics 2012
Competitive Positioning
Summary 3 Amway (China) Co Ltd: Competitive Position 2012
Procter & Gamble (guangzhou) Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2012
Unilever China Ltd in Beauty and Personal Care (china)
Strategic Direction
Key Facts
Summary 6 Unilever China Ltd: Key Facts
Company Background
Production
Summary 7 Unilever China Ltd: Production Statistics 2012
Competitive Positioning
Summary 8 Unilever China Ltd: Competitive Position 2012
Executive Summary
Strong Value Growth Continues, With Steady Demand
Rising Incomes and Pursuit of Personal Wellbeing Fuel the Premiumisation Trend
Multinationals Further Consolidate the Market, With Stronger Competition
Internet Retailing Rockets, With New Players in E-commerce
Healthy Value Growth Over the Forecast Period
Key Trends and Developments
Rising Disposable Incomes and the Rising Pursuit of Personal Wellbeing Fuel Sales
the Premiumisation Trend Continues
Specifically Targeted Beauty and Personal Care Products Are Increasingly Popular
the Competition Intensifies, With Multinationals Taking the Lead
Internet Retailing of Beauty and Personal Care Products Increases Rapidly
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 16 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 17 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 18 Sales of Beauty and Personal Care by Region: Value 2007-2012
Table 19 Sales of Beauty and Personal Care by Region: % Value Growth 2007-2012
Table 20 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 21 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 22 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 23 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 24 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 27 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 28 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Table 29 Forecast Sales of Beauty and Personal Care by Region: Value 2012-2017
Table 30 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2012-2017
Sources
Summary 9 Research Sources

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