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Oral Care in Georgia

  • ID: 1240500
  • May 2015
  • Region: Georgia
  • 20 pages
  • Euromonitor International

Georgian consumers stick to basics when it comes to oral hygiene. The key categories in 2014 were toothpaste and manual toothbrushes; toothpaste accounted for 74%% of value sales and gained GEL14 million and manual toothbrushes accounted for an 18% value share, generating GEL3 million. These two categories combined captured 92% of the oral care sales. The growth rate for oral care in 2014 was the same as the review period CAGR of 6%.

The Oral Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

ORAL CARE IN GEORGIA

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2009-2014
Table 2 Sales of Oral Care by Category: % Value Growth 2009-2014
Table 3 Sales of Toothbrushes by Category: Value 2009-2014
Table 4 Sales of Toothbrushes by Category: % Value Growth 2009-2014
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2010-2014
Table 6 NBO Company Shares of Oral Care: % Value 2010-2014
Table 7 LBN Brand Shares of Oral Care: % Value 2011-2014
Table 8 Forecast Sales of Oral Care by Category: Value 2014-2019
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2014-2019
Table 10 Forecast Sales of Toothbrushes by Category: Value 2014-2019
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2014-2019
Oriflame Georgia in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 1 Oriflame Georgia: Key Facts
Competitive Positioning
Summary 2 Oriflame Georgia: Competitive Position 2014
Executive Summary
Growth Is Generally Positive, But Only Moderately So
Premium Sales Remain Stable
Established Companies Hold the Power
Georgian Distributional Environment Continues To Become More Civilised
Slow Growth Forecasted
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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