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Oral Care in Georgia

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    Report

  • 19 Pages
  • May 2023
  • Region: Georgia
  • Euromonitor International
  • ID: 1240500
In 2022, local consumers maintained oral care routines as they followed basic personal care and hygiene routines to ensure that they kept gum disease or other problems to a minimum. However, price sensitivity and the decline in disposable incomes did not lead consumers to switch to less expensive oral care products. Instead, consumers consciously searched for better prices in different channels, such as modern retail, pharmacies, and open markets. Retailers carefully monitor prices to remain com...

The Oral Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

ORAL CARE IN GEORGIA
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Consumers search for competitive offers as price point becomes key
  • Players focus on toothbrush sales, with opportunity for growth on the landscape
  • Multinational players continue to dominate oral care in Georgia due to a lack of local production
PROSPECTS AND OPPORTUNITIES
  • Price-sensitive behaviour will see consumers trade down to save costs
  • Growing competition is set to widen the offer of value-added and low-cost products
  • Toothbrushes provide an opportunity for growth across the forecast period
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2017-2022
  • Table 2 Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Toothbrushes by Category: Value 2017-2022
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2017-2022
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
  • Table 6 NBO Company Shares of Oral Care: % Value 2018-2022
  • Table 7 LBN Brand Shares of Oral Care: % Value 2019-2022
  • Table 8 Forecast Sales of Oral Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
  • Table 10 Forecast Sales of Toothbrushes by Category: Value 2022-2027
  • Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources