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Oral Care in USA

Euromonitor International, May 2010, Pages: 55


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Value sales in the US oral care sector declined slightly in 2009, by just under 1%. Due to the economic downturn, consumers became more value-conscious when making purchases. However, sales of value-added products, such as power toothbrushes and battery toothbrushes, saw an increase in 2009, as consumers continued to purchase products that simplified their oral hygiene routine, despite their typically higher unit prices. Americans continue to be concerned about the aesthetics of their teeth and...

The Oral Care Products in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Beauty and Personal Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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