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Spectacles in Australia

Euromonitor International, May 2010, Pages: 21


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With the expansion of the UK-based optometry chain Specsavers, which was operating 190 stores in Australia at the end of 2009, the competition has increased and affected major retailers such as OPSM. Specsavers offered deep discounts on spectacle frames and lenses, and its competitors were forced to slash their prices as well. The real unit prices of frames and lenses fell as a result of this price competition, which restricted the overall growth in value sales to 1.9% in 2009.

The Spectacles in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Eyewear industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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