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Spectacles in Germany
Euromonitor International, May 2010, Pages: 25
The main trends influencing spectacles in Germany are towards a greater variety of products and designs and a better price-quality ratio. Consumers in Germany are opting for wider variety of products within spectacles, feel much more confident dealing with opticians who can offer a great number of solutions and a wider variety of designs. Large chains of optician retailers such as Fielmann and Apollo Optik therefore offer great numbers of spectacle frames, lenses and reading glasses in a...
The Spectacles in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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