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Spectacles in Italy
Euromonitor International, May 2010, Pages: 23
Italian consumers are showing an increasing preference for house brands. The recent economic slowdown changed many of their prioirties, for some to the extent that style, design and brand are far less important now than they were just few years ago. For many, it is now the quality and the materials used to make spectacles that have become main factors in purchasing decisions.
The Spectacles in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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