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Spectacles in USA
Euromonitor International, May 2010, Pages: 23
The percentage of Americans wearing over-the-counter readers increased during the recent economic downturn. Over the counter (OTC) glasses are considered the first step toward prescription glasses for many consumers in denial about the state of their vision. Because of the lower prices, a growing number of Americans are choosing OTC readers as a form of vision correction. For millions of presbyopes in the US, buying OTC readers is the first stop on the road to wearing progressive addition...
The Spectacles in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Reading Glasses, Spectacle Frames, Spectacle Lenses, Sunglasses
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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