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Sports Nutrition in Romania Product Image

Sports Nutrition in Romania

  • Published: August 2014
  • Region: Romania
  • 20 pages
  • Euromonitor International

Sales of sports nutrition products continued to rise in Romania in 2013, by 29% in current value terms, after a similarly high rise of 20% in 2012. Rapidly expanding gyms and sports centres help to boost sales of sports nutrition. The powder format of sports nutrition protein products is the largest, accounting for 56% of total value sales in 2013. However, this format is clearly losing ground against protein bars, which are more convenient for consumers.

The Sports Nutrition in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sports Nutrition market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

SPORTS NUTRITION IN ROMANIA

August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2008-2013
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Sports Nutrition: % Value 2009-2013
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2010-2013
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2013-2018
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Executive Summary
Steady Growth of Consumer Health Assured Despite Economic Crisis
Higher Margins on OTC Products Motivate Chemists/pharmacies To Sell Them
Lower Prices Ensure Competitiveness of Domestic Products
Speciality Stores for Herbal/traditional Products Expand Rapidly
Self-medication Products Have Strong Growth Potential
Key Trends and Developments
Increasing Health-consciousness of the Population Ensures Good Potential for OTC
Expanding Pharmacy Network in Rural Regions Helps OTC To Expand
Herbal/traditional Products Preferred To Standard OTC Medicine
Doctors' and Chemists' Advice Is the Most Efficient Marketing Channel
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2010-2013
Sources
Summary 2 Research Sources

Note: Product cover images may vary from those shown

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