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Thomas Cook Group in Travel and Tourism in World
Euromonitor International, April 2010, Pages: 30
Thomas Cook Group is a vertically integrated company which offers air travel, accommodation and travel retail, contributing to minimise the risk and achieve economies of scale. The recent economic upheaval benefited its mass-market holiday packages, particularly as consumers become more price sensitive. Impetus on medium-haul destinations and higher margin products contributed further to the improved performance of the business in 2009.
Euromonitor International’s Thomas Cook Group in Travel and Tourism company profile offers detailed strategic analysis of the company’s business, examining its performance in the travel and tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Why buy this report?
- Get a detailed picture of the Travel and Tourism industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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