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Vitamins and Dietary Supplements in Guatemala

Euromonitor International, July 2011, Pages: 31


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The vitamins and dietary supplements category experienced current value growth of 8% in 2010, to reach sales of GTQ189 million. The multivitamins category accounted for 48% of total value sales in that year. Products in this category are only consumed by middle-to-upper income consumers, who are able to afford them despite of their relatively high prices when compared to most Guatemalans’ disposable incomes.

The Vitamins and Dietary Supplements in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.




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