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Writing Instruments in USA


Description: The market was negatively affected by slowing consumer demand and retailers tightening inventory. Writing instruments remain important tools in society's quest to communicate, despite the growing popularity and advancements of the computers, PDAs, the internet and other new technologies.

The Writing Instrumentsin USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Accessories, Markers and Highlighters, Other Pens, Pencils, Pens

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Personal Goods industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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Contents: Writing Instruments in the US
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Recession Bites US Consumers
Consumers Looking for Bargains
Serving Ethnic Groups Becoming Increasingly Important
Mixed Retailers and Internet Retailers Increasing Their Distribution Share
Recovery Coming But Will Be Slow
Key Trends and Developments
Personal Goods Retailers Suffer From Declining Consumer Spending
Manufacturers and Retailers Looking To "green Up"
Internet Retailing Is Growing Its Distribution Share
Consumers Are Increasingly Looking for Bargains
Ethnic Merchandising Increasingly Important
Market Data
Table 1 Sales of Personal Goods by Category: Value 2004-2009
Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
Table 3 Personal Goods Company Shares 2005-2009
Table 4 Personal Goods Brand Shares 2006-2009
Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
American Greetings Corp
Strategic Direction
Key Facts
Summary 2 American Greetings Corporation: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 American Greetings Corporation: Competitive Position 2009
Coach Inc
Strategic Direction
Key Facts
Summary 4 Coach, Inc.: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Coach, Inc.: Competitive Position 2009
Movado Group Inc
Strategic Direction
Key Facts
Summary 6 Movado Group, Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Movado Group, Inc: Competitive Position 2009
Staples Inc
Strategic Direction
Key Facts
Summary 8 Staples, Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Staples, Inc: Competitive Position 2009
Zales Corp
Strategic Direction
Key Facts
Summary 10 Zale Corporation : Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Zale Corporation: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
Summary 12 New Product Launches 2008- 2009
Category Data
Table 9 Sales of Writing Instruments by Category: Value 2004-2009
Table 10 Sales of Writing Instruments by Category: % Value Growth 2004-2009
Table 11 Writing Instruments Company Shares 2005-2009
Table 12 Writing Instruments Brand Shares 2006-2009
Table 13 Sales of Writing Instruments by Distribution Format: % Analysis 2004-2009
Table 14 Forecast Sales of Writing Instruments by Category: Value 2009-2014
Table 15 Forecast Sales of Writing Instruments by Category: % Value Growth 2009-2014




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