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Non-Alcoholic Beverage Trends at Restaurants in the United States 2010
Mintel, April 2010, Pages: 97
This report explores non-alcoholic beverage trends in restaurants. It identifies key developments that are changing consumer habits and usage, as well as taking into consideration health and wellness trends and the current economic climate. Mintel finds opportunities exist for industry players to woo customers with beverage choices providing health and variety, underscored with value and supported by promotion.
In addition, this report will discuss:
- The recession’s impact on consumer confidence and, in turn, restaurant sales
- The obesity epidemic and its connection with beverage consumption
- How health trends continue to shape consumer choice of beverages
- What’s on the beverage menu by type, flavor and trend
- How beverage menus differ by restaurant segment and which segment rises to the top in terms of customer satisfaction of beverage choice availability
- The importance of soda brands on the menu and beverage pricing trends
- How tea beverages are finding favor as a healthy beverage and provide a vehicle for innovation in flavor diversity
- How quick-service restaurants have influenced the coffee platform within the restaurant industry as well as innovation by types of coffee and pricing trends
- Why frozen beverages are an area for innovation and how players are responding with more economical options
- A comprehensive look into elements that drive successful marketing initiatives of restaurant brand beverage platforms
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