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Non-Alcoholic Beverages: The Market in the United States 2010
Mintel, April 2010, Pages: 106
This report focuses on seven major segments within the non-alcoholic beverage market: milk, carbonated soft drinks, fruit and vegetable juice/drinks, bottled water, energy drinks and shots, sports drinks, coffee, and tea. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:
- The size of the market, and its potential for growth, and how similar products can be made to stand out
- What manufacturers and retailers can do to expand the market to new users
- The importance of merchandising in an industry that is primarily focused on function and price
- Key brands’ performance in each category, challenges they face and how manufacturers endeavor to differentiate themselves from private label
- The impact of demographic shifts on product needs during 2004-09 and how 2009-14 population projections will affect changes in the market
- What innovative product positioning and attributes would best attract the increasingly health conscious society
- How marketers add premium features to new product to justify a higher selling price
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