This report explores the new car market in the US. It provides insight into the external and internal factors affecting new car sales. Additionally, it looks at purchasing and consumer trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- What effects do rising gasoline costs and the economic downturn have on the overall market?
- How has the recall crisis for Toyota and other automakers affected market share?
- What incentives have galvanized consumers to purchase, even while in a recession?
- Which companies are successfully using social and digital media to generate enthusiasm among consumers that ultimately lead to brand awareness and sales?
- Which companies are losing or gaining market share and how has that affected sales?
- How have new car dealerships been affected by the recession and how many are still operating?
- What cars have consumers purchased during the last 24 months and what cars do consumers want to purchase during the next year?
- How is the high price of steel and other raw materials contributing to future growth?
- What options are consumers purchasing along with their cars and which household income level is purchasing which options most?
- What works at a dealership to influence purchasing? What doesn’t work?
- What incentives are consumers responding to the most and the least?
