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Marketing to Black Moms in the United States 2010
Mintel, April 2010, Pages: 85
In an increasingly diverse society, advertisers can no longer afford to overlook the Black community as a significant consumer group. Black moms in particular are earning more money, postponing childbirth and living more independently than ever. On average, Black moms—regardless of household income are more likely to choose name brand items over generic or private brands than moms overall. In this report, marketers will learn how to best draw in this group of consumers with topics including:
- Exclusive cultural insights into Black moms of today, and how to market to the New Black Mom—the educated, professional and increasingly well-to-do Black moms that are growing in number
- The demographics of education, household income, marital status and number of children among Black moms, including explanations and implications of these dynamics
- How the changing economy is affecting the spending patterns of Black moms
- The role of parenting values, childcare and spending habits of Black moms
- The primary shoppers in the households of Black moms, and their effects on item purchases and the overall amount of spending
- The potentials for selling baby durables, disposables, food and drink to Black moms based on sales forecasts
- Black moms’ preferred advertising methods, and the role of the internet and social networking sites in reaching out to this consumer group
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