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Food Storage in the United States 2010
Mintel, April 2010, Pages: 90
This report takes a detailed look at the evolving food storage industry, which has grown modestly since 2004. In the most recent year, manufacturers have been faced with potentially game-changing challenges from all directions, ranging from consumer concerns over chemicals in plastics, to an entrenched recession that is affecting consumer spending, even on household items including plastic wrap or food storage containers. That said, opportunities exist in the market, particularly as it relates to eco-friendly innovations, and targeted demographic marketing, merchandising and innovation.
This report investigates these as well as other themes in detail, including:
- What is important to consumers in their food storage product purchasing decisions
- Competitive threats to the market and ways manufacturers can retaliate
- The degree to which private label/store brands have pushed aside many familiar name brands, as well as consumer behavioral shifts in usage of name and private label brands
- Recession-related shifts in consumer usage of food storage products
- Consumer attitudes towards food storage products by race/Hispanic origin, and suggestions on how manufacturers can possibly capitalize on differences between these demographics
- Innovations and innovators that are helping to bolster the market through new product launches, brand positioning and advertising
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