It is increasingly difficult for smokers to light up—cigarette taxes are at an all-time high, and smoking bans have relegated smokers to “back rooms and alleyways.” Legislation makes marketing cigarettes nearly impossible, and the social milieu increasingly sees cigarette smoking as pernicious in spite of the vast sums that cigarette taxes afford to government budgets in the midst of a recessionary period.
In this adverse climate, this report offers insight into how manufacturers and marketers of tobacco products and e-cigarettes can bolster sales, including:
- Which alternatives to pre-rolled cigarettes have gained market share, and which are likely to do so in the future
- Which consumers are more likely to be most receptive to alternative products
- In-depth exploration of recent changes to the law, and legislation still pending
- Potential ways to market tobacco products despite rigid regulation
- Which marketing messages will best resonate with smokers
- Countering widespread animosity for cigarettes and smokers
- Strengths of key players in the tobacco industry
- How branding non-cigarette products can help tobacco companies
