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Private Label Salty Snacks in the United States 2010
Mintel, April 2010, Pages: 107
In this report, Mintel breaks the salty-snack category into eight segments: potato chips, tortilla chips, snack nuts and seeds, popcorn, pretzels, cheese snacks, corn snacks, and “other” salty snacks. The struggling economy has spurred interest in lower-priced private-label salty snacks, and consumers have discovered the quality and value makes it well worth the purchase.
This report explores the salty-snack market as a whole, the share accounted for by private label and offers further detail by segment, comparing branded with private-label sales data from FDMx channels. It provides insights into current sales, product trends, consumer purchase behaviors, and the challenges and opportunities present within the market.
Insights include:
- Which products and trends have affected sales
- Which segments are seeing increased private-label market share and the reasons for the shift
- The role of private label and how it is affecting the position of dominant brand manufacturers
- Consumers’ attitudes toward salty snacks in general, including a closer look at their attitudes toward private label and reasons they do or do not buy private label
- Which demographic groups have higher usage rates of specific products and what factors influence this use, including age, income, education, and cultural differences
- Brand penetration of market leaders and private label
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