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2010 Licensing Business Databook
EPM Communications Inc, June 2010, Pages: 75
A Statistical Overview Of The Licensing Business
New 2010 Edition Available Now!
Now you can have all the critical licensing business numbers you need at your fingertips with this one-of-a-kind resource.
The 2010 Licensing Business Databook gives you 75 charts, tables and graphs that detail every aspect of the licensing business. Whether you're budgeting, developing a business plan, evaluating a proposal, seeking investors, or undertaking competitive research, The Databook gives you instant access to a wealth of The Licensing Letter's exclusive research.
Developed by the analysts at The Licensing Letter, the unbiased data are presented in easy-to-read charts and tables available nowhere else. The 2010 Licensing Business Databook gives you benchmark figures used to track growth of the $92.5 billion U.S. & Canadian licensing business in one must-have volume. Also included with the Databook is a CD-ROM or download of jpgs for all of the charts, graphs and tables so that you can drop them into your proposals or presentations.
Available for the first time: This year, The Licensing Letter re-stated 2008 retail sales to reflect recent dramatic changes in the licensing business. The 2010 Databook presents this new data along with 2009 figures to give you a comprehensive understanding of the dynamics of the licensing business as it exists today. The 2010 edition also includes property type details broken out for 15 additional segments for 2008 and 2009, plus an additional 9 new product category segments available here for the first time.
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