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Business Potential Ranking of Mobile Application Stores 2010: Finding the Right App Store for Your Mobile Apps
Research2Guidance, August 2010, Pages: 16
Today most of corporate publishers concentrate on the Apple App Store. With the intensifying competition, more and more publishers are exploring other app stores and platforms. Application stores differ significantly in terms of the breadth and quality of service they offer application publishers to market their applications. The objective of this report is to give corporate application publishers guidance in selecting the right app store. Within this document, 26 major smartphone applications stores are analyzed and ranked according to the benefits they offer for corporate application publishers. The main criteria that determine the quality of a store are as follows:
* Competition level, which is determined by the number of current applications and registered developers.
* Monetization opportunities reflected by the quality and number of available business models a developer can leverage (e.g. download, subscription, and in-app purchasing and transactions), as well as pricing level options, potential reach and the developer/publisher revenue share.
* Discoverability features that are made available to publishers that make an application easily searchable and visible via lists, category screens and “related” content features.
* Quality of support and submission processes, which have a major influence on time-to-market and the required effort for identifying and accessing information and resources to effectively build and publish applications.
Stores’ performance in each category is based on how a store is rated according to specific criteria, and each criterion is assigned a certain weight. Stores are ranked according to their total score and grouped according to overall performance (high, medium, low). The application store ranking results provide a snapshot of today’s attractiveness of major stores for application publishers.
The app store ranking is part of the comprehensive “Global Smartphone Application Market Report 2010 (Update: 1st Half Year 2010)”."
2 Application Store Ranking
2.1 Application Store Ranking by Reach
2.2 Application Store Ranking by Competition Level
2.3 Application Store Ranking by Monetization Opportunities
2.4 Application Store Ranking by Application Discoverability
2.5 Application Store Ranking by Manageability
3 About research2guidance
List of Figures
Figure 1: Global Customer Reach of Major Application Stores (1st HY 2010)
Figure 2: Publisher Revenue Share in Major Application Stores (1st HY 2010)
Figure 3: Number of Shelf Spaces in Relation to Total Application Numbers in Major Application Stores (1st HY 2010)
List of Tables
Table 1: Application Store Ranking by Reach (Criteria)
Table 2: Application Store Ranking by Reach (1st HY 2010)
Table 3 Application Store Ranking by Competition Level (Criteria)
Table 4: Application Store Ranking by Competition Level (1st HY 2010)
Table 5: Application Store Ranking by Monetization Opportunities (Criteria)
Table 6: Application Store Ranking by Monetization Opportunities (1st HY 2010)
Table 7: Application Store Ranking by Discoverability (Criteria)
Table 8: Application Store Ranking by Discoverability (1st HY 2010)
Table 9: Application Store Ranking by Manageability (Criteria)
Table 10: Application Store Ranking by Manageability (1st HY 2010)
- AT&T (MEdia Mall)
- Sony Ericcson
- Verizon Wireless
- China Mobile
- and others.
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