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Application Store Comparison
Research2Guidance, Aug 2010, Pages: 26
Although the Apple App Store has been used as a blueprint for many emerging application stores, there are still significant performance and functionality differences between major stores. These differences must be understood by any organization intending to publish on multiple application stores. This report describes the major stores in detail, and helps to find the best store to publish applications on.
The key take aways after reading this report are:
- Understanding of the drivers behind the app store race
- Detailed knowledge about 33 major app stores based on key facts and figures
- Understanding of the main differences between app stores and see how they compare to the Apple App Store concept
- Know which of the app stores are low and which are excellent performers
The report describes and compares 33 major full-catalog application stores in the market along the following criteria:
- Store launch date
- Customer related information, such as payment methods and on-deck store availability
- Developer information, including level on control of app submission, developer portal, software development kit availability
- Content and device focus, target platforms
- Competitiveness of the store, based on number of applications and number of developers
- Monetization possibilities: total cumulated downloads, share of paid apps, average price, developers revenue share
- Store customer reach information
- Cost of entry: SDK and application submission fees
By the mid 2010, application stores across the market had attained varying levels of success. Market performance is influenced by the store’s operating duration, and also by to their ability to attract developers and new content.
The performance of the stores are analyzed along the following criteria:
- Average Downloads per Application
- Average Price
- Attractiveness for Application Developers
- Complexity to Serve
The application stores comparison is a part of the comprehensive “Global Smartphone Application Market Report 2010 (1st Half Year 2010 Update)
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