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Confectionery Industry Focusing Gum and Choclates Markets
FACT Research, Jan 2010, Pages: 35
This report offers analyzes the confectionery market with a focus on the chewing gum market. It also discusses major market trends, growth drivers, and major challenges faced by the chewing gum industry. The report also presents the competitive structure of the industry and profiles major players in the confectionery industry.
Chewing gums are one of the one of the fastest growing segment of the global confectionary industry, growing approximately at a CAGR of 7%. Chewing gum is said to be helpful in relieving stress and is helpful in weight management, increasing alertness and focus. These factors have contributed majorly to the increasing demand of chewing gums among people of all age group.
With growing consumer awareness towards healthy and low calorie products, the global artificial and natural sweetener market is growing rapidly. This growth is further reflected in the chewing gum market with the latter experiencing a huge demand of sugar free gums to be offered to an increasing number of health conscious consumers. This opportunity is tapped by the confectionary manufacturers who are providing sugar free gums in many different flavors and colors to the consumers.
The key to growth in this market goes to the innovative practices in the industry. The chewing gum manufacturers are experimenting with different flavors, flexibility and variety in chewing gums to attract more consumers. And now with changing trends consumers have a preference for gum with natural colors and avoid usage of synthetic and azo colors.
The report shares an analysis of the global confectionery market with a special focus on the global chewing gum market. A competitive structure of the industry along with the major market trends, growth drivers and the major challenges faced is also discussed along with the major industry players of the confectionary industry.
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