The report assesses the market by geography. It analyzes the factors that are driving the growth of this industry and also the challenges faced by this market. It also discusses the major market trends.
Rapid growth and expansion of food and beverage industry worldwide has encouraged the growth of several industries. Increased health concerns with an ever increasing demand of sweeteners have added to the growth of High intensity sweeteners in the market. Across the world, changing food habits are giving rise to weight related diseases like diabetes and obesity forcing the consumer to look for alternatives towards artificial and natural sweeteners sugar. Aspartame, the most demanded sweetener by the food and beverage industry has the highest market share followed by sucralose and saccharin.
Majorly high intensity sweeteners are divided into two categories – Artificial and natural sweeteners. Artificial sweeteners command the largest market share majorly due to their Low calorie content and a taste similar to sugar.
The absence of fermentable carbohydrates in artificial sweeteners restricts production of acids by oral bacteria preventing dental carries. Low calorie sweeteners are also preferred by diabetic people for the simple reason of getting the same sweet taste of sugar without side effects. With no extra calories to be added to the diet, these artificial sweeteners help diabetics in weight management and preventing diseases like obesity and heart ailments.
With just 5% of the current market share in the sweetener market, a huge growth potential for the natural sweeteners is present as compared to artificial sweeteners for their side effects- free property.
The report covers the major market trend, growth drivers, the opportunities available to the players and the challenges faced by them. Stevia extract the main content of the natural sweetener market is also being discussed in detail in the report.
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