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Airlines in the United States 2010
Mintel, May 2010, Pages: 70
This report explores the airlines in the US, focusing on domestic flights but also including foreign travel originating in or arriving to US destinations. It provides insight into the external and internal factors affecting domestic travel sales, consumption and consumer trends, and how these trends affect branding and future sales, promotional campaigns and industry innovations.
Specific topics that are covered in this report include, but are not limited to:
- The impact of the economic decline and the new frugality in consumer sentiment toward air travel
- How the rise of video conferencing is affecting business travel, and means of responding to this challenge
- How have airlines responded to economic pressures and how airlines products and pricing can evolve further in upcoming years
- How the role of social media applies to promoting (or hurting) brand perception and how to use social media more effectively in the future
- How consumers select which airline to fly
- Potential brand responses and innovations in relation to the emerging trend of “a la carte” services
- How consumers perceive airlines differently, and what can airlines do to further differentiate themselves
- The role of frequent flyer programs in consumer behavior, and how airlines can grow enrollment and usage
- Means for airlines to appeal to increasingly budget-conscious and eco-conscious travelers
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