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Camping in the United States 2010
Mintel, May 2010, Pages: 66
The profile of the typical camper has remained the same for the last decade—white, male, 25-54 years old. Population shifts over the next few years will make it important for the camping industry to look beyond this core demographic and begin to reach out to other groups. Incorporating technology, offering more amenities, and targeting potential life-long campers when still young are just some of the ways that marketers can expand the camping base.
This report explores attitudes and behaviors toward camping. Analysis and insights offered in this report include:
- How the recession has impacted sales of camping equipment and overnight stays at campgrounds
- How technology is moving into the campground, and how retailers and campground owners can capitalize on this fact
- How companies and campgrounds are interacting with consumers online, and how this can create a community of loyal customers
- The steady rise in the Hispanic population, and how this may be an opportunity for the camping industry
- The decline in outdoor recreation among young people, and how to reach out to this demographic
- Who uses the internet to research campgrounds, camping activities and amenities
- Where people buy camping equipment, and what groups are most likely to own equipment
- The top types of activities campers participate in while camping
- How having kids affects the way both moms and dads buy equipment and research camp sites
- How RV use and ownership is affected by where you live, your age and income bracket
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