This report explores the car rental market in the US. It provides insight into the external and internal factors affecting rentals, consumption and trends (and what they mean for future sales), promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- How have economic conditions affected consumer travel and rental demands?
- How has the slowdown in corporate spending and leisure travel affected car rentals?
- How has industry consolidation affected car rental rates?
- What actions have car rental companies taken in order to respond to new economic conditions?
- What affect does the growth of car sharing have on the car rental industry?
- What segments of the car rental industry are merging, growing or stagnating?
- What affect does the Toyota recall have on the car rental industry?
- How have car rental companies used the ''green'' movement to increase rentals?
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
- What are companies doing to meet the rising consumer demands for outstanding service?
