Cheese eaters are virtually everywhere and the vast majority of Americans eat cheese. However, high dairy commodity costs in 2007 and 2008 drove up retail prices, which in turn impacted the bottom line. Yet when pricing stabilized, consumer purchase behavior clearly did not reflect the trend towards eating and cooking at home.
This report provides in-depth details of the market and what improvements are necessary going forward, including:
- Why cheese is not selling like it should be, and what is needed to breathe life into the market
- What can help broaden the consumer demographic scope and drive consumers to eat more cheese
- What the biggest competitive factors are and how to stave off the threat
- How to maximize on food trends such as the locavore movement and better-for-you eating
- The niche products that are bucking downward sales trends and how they set an example for the market
