The recession has thrown the weight loss category into flux, causing consumers to change their behaviors and seek out alternatives to accomplish their weight loss goals. Understanding these new dynamics is essential for success. This report explores a number of factors that are shaping consumers’ attitudes, including:
- Reasons for (and for not) dieting
- The types of diet foods, as well as products and services most likely to resonate with consumers
- Consumer perceptions of diets and diet food, and how this shapes their approach to dieting
- Specific product suggestions, such as multifunctional devices that help consumers track and plan meals; services, like diet programs based on a reward system; and other opportunities that might appeal to those dieting
