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Healthy Dining Trends in the United States 2010
Mintel, May 2010, Pages: 103
This report explores healthy dining trends in restaurants with attention to shifting consumer habits and perceptions towards health/wellness as it impacts restaurant usage. Mintel provides impactful analysis, discussion and insight including:
- Opportunities that exist for industry players to appear more socially responsible by adopting healthier cooking practices and redefining expectations of a healthy meal by focusing on flavor first
- The recession’s impact on consumer confidence and, in turn, restaurant usage and sales
- The obesity epidemic—in both adults and children—and its influence on restaurant menu choices
- The effect of recent federal government mandates that will require restaurants to post nutritional data on menus
- A look at health on the menu by nutritional claims, identifying trends among the most widely used claims as well as ones gaining traction
- How health trends are shaping consumer beverage choices, suggesting opportunities for industry players to woo customers with healthy beverage choices
- Discussion of health on the kids’ menus, revealing more nutritional choices are still needed
- How restaurant operators are marketing health on the menu using marketing claims (i.e. fresh), positive messaging and identification, and menu transparency
- How consumers are increasingly interested in health, but taste still drives ordering decisions, encouraging an abundance of indulgent menu innovations
- A comprehensive look into elements that drive successful marketing initiatives for a restaurant brand well known for its association with health and diet
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