This report explores the import and domestic automotive market in the US. It provides insight into the external and internal factors affecting import and domestic automotive and truck sales, consumption and trends, and what they mean for future sales, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
- What automakers dominate the US market and how has market share shifted in recent years?
- What is the US market share of foreign companies and Detroit’s Big Three?
- What models cars are typical of imports and which ones are typical of domestics?
- What car characteristics and attributes are important to import owners and how are they different from domestic owners?
- What are domestic owners interested in purchasing in the aftermarket and how is this different or the same from import owners?
- How has the Toyota 2009-10 recall crisis affected the market share of that company and foreign automakers in general?
- How are domestic automakers responding to consumer needs and how are those actions affecting the competition from foreign-owned companies?
- How much do consumers spend on the purchase of an import or domestic vehicle?
- How consolidation and recent bankruptcies has blurred the lines between defining a domestic vehicle versus an import?
- What companies are innovating their segments, and how can others learn from their success?
- What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
