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In The Trenches Product Image

In The Trenches

  • Published: December 2006
  • 30 Pages
  • NAPCO

If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a direct-response fundraiser. But you also know we deal with process-driven media. So when it comes time to design or launch a campaign, mediocre planning or execution won't cut it. This book is a series of short essays culled from Tom Hurley's column in FundRaising Success' magazine, with thoughts and tips to help your next donor effort.

Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at Enquire before Buying.

6 - 9 guides
10 - 39 guides
40+ guides

Section 1: Strategy Issues
1) The Strategic Plan
2) Donor Attrition
3) Thanking Donors

Section 2: Big-Picture Issues
4) Monthly Giving
5) Secrets to Success
6) The RFP Process
7) Effective Carrier Envelopes

Section 3: Production Issues
8) Your Next Big Campaign
9) Your Bottom Line
10) Production Partners
11) The Mysteries of Merge/Purge

Section 4: International Affairs
12) Going Global
13) Lessons From Abroad

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