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In The Trenches - Product Image

In The Trenches

  • ID: 1241885
  • December 2006
  • 30 Pages
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If you love to read letters from donors, take inbound phone pledges, and get caught up in the interaction between your organization and the donors who share your passion, then you're a direct-response fundraiser. But you also know we deal with process-driven media. So when it comes time to design or launch a campaign, mediocre planning or execution won't cut it. This book is a series of short essays culled from Tom Hurley's column in FundRaising Success' magazine, with thoughts and tips to help your next donor effort.

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6 - 9 guides
10 - 39 guides
40+ guides

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Section 1: Strategy Issues
1) The Strategic Plan
2) Donor Attrition
3) Thanking Donors

Section 2: Big-Picture Issues
4) Monthly Giving
5) Secrets to Success
6) The RFP Process
7) Effective Carrier Envelopes

Section 3: Production Issues
8) Your Next Big Campaign
9) Your Bottom Line
10) Production Partners
11) The Mysteries of Merge/Purge

Section 4: International Affairs
12) Going Global
13) Lessons From Abroad

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Note: Product cover images may vary from those shown