Strategic Catalog Marketing is not just another 'how-to' book about direct marketing. Stephen Lett wrote this book about catalog marketing especially for catalogers. This book is a practical guide, written with you, the catalog marketer, in mind.
You'll find...Step-by-step instructions on how to develop a circulation plan...How to execute a mail plan...How to analyze your business...and much more!
Find crucial guidance in your quest to start, build and/or grow exponentially your catalog and online business.
