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The Better Letter
N.A.P.C.O., Dec 2006, Pages: 46
The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organization, for a fundraising agency/consultancy or for yourself, and no matter how long you've been in the business.
Order more than 6 how-to guides in any combination to receive discounted pricing. The more you order, the bigger the discount. Discounts will be reflected at enquire before buying.
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About the Author
Roscoe Barnes III is an award-winning journalist and a nationally known copywriter who specializes in direct-response marketing for nonprofit organizations. He is a former columnist for Fund Raising Management and Publishers Auxiliary, and the author of numerous books.
He has written copy for such national nonprofit clients as the World Bible Translation Center and the Good News Jail & Prison Ministry, as well as the Washington D.C.-based consulting firm Lautman & Co. His articles have appeared in scores of trade publications, including Editor & Publisher, Writers'Journal, SPAN Connection, Authorship and Home Bussines Magazine.
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