Toiletries Market Report Plus 2010

Key Note Publications Ltd, June 2010, Pages: 180

In this Market Report Plus on toiletries, the market is divided into five sectors: personal wash and bathroom products, skincare products, hair care products, oral care products and shaving products (for men and women). Expenditure on such slowed in 2009, as consumers curbed their spending on many categories of goods in the long and arduous recession, while heavy discounting continued to be a feature of the market. Nevertheless, while consumers are encouraged to trade down in times of economic hardship, the toiletries market generally fares comparatively well at such times, as many items are often viewed as affordable treats, compared with, say, an expensive holiday. The market also benefits from consumers using premium products in their own homes as an alternative to more expensive salon treatments.

New launches of products that contain ingredients claimed to influence the biological performance of the skin, in addition to improving appearance, abound. These expensive `cosmeceuticals' are also sometimes seen as cheaper and safer alternatives to cosmetic surgery and non-surgical procedures. The marketing of such products is changing. Traditionally, cosmetics and toiletries have been promoted using glamorous models, in an attempt to persuade the public that, by using certain items, they will be transformed into more beautiful creatures resembling those advertising the product. However, there is now a discernible trend towards educating consumers to take a more holistic approach — to adopt healthy lifestyles and generate beauty from within. Manufacturers are also increasingly backing up their products' claims with clinical trials and scientific evidence. Such products can command premium prices. For example, Milbar Laboratories' Anti-Ageing Treatment Day Cream retails at £100 for 59 millilitres (ml), while Lancôme's Génifique Youth Activating Concentrate, which costs more than £50 for 30ml, has become the brand's most successful skincare product in Lancôme's 75-year history.

However, while some consumers are willing and able to indulge in such luxuries, household expenditure varies significantly according to gross income decile group, with the 10% of households enjoying the highest gross income spending more than five times as much on cosmetics, toiletries, etc. as the 10% on the lowest income. Most sectors in the UK market have reached maturity, thus competition is intense and aggressive. Major competitors are Procter & Gamble and Unilever. In late 2009, the latter acquired the brands of the US company Sara Lee, which include Radox and Brylcreem (although the European Commission is now investigating the deal amid competition concerns), while Procter & Gamble had already completed the acquisition of the Zirh men's skincare line and the Art of Shaving retail chain, in order to grow its male-grooming business. Other recent corporate activity has included Avon Cosmetics' acquisition of the UK's natural skincare company Liz Earle Cosmetics Ltd in March 2010 and the sale of the Solihull-based skincare company Simple to US-based Alberto-Culver.

With the UK now officially, if tenuously, out of recession, manufacturers will continue to concentrate efforts on increasing value sales through product innovation and by persuading consumers to trade up to premium-priced products. The ageing population offers such scope, while the steadily increasing size of the population will aid growth in volume sales in those product sectors regarded as necessities by the majority of households.

Executive Summary

1. Market Definition
REPORT COVERAGE
MARKET SECTORS
MARKET TRENDS
Natural and Organic Beauty
Cosmeceuticals
Ethical Consumerism
ECONOMIC TRENDS
Gross Domestic Product
Table 1.1: UK Gross Domestic Product at Current and
Annual Chain-Linked Prices (£m), 2005-2009
Inflation
Table 1.2: UK Rate of Inflation (%), 2005-2009
Household Disposable Income
Table 1.3: UK Household Disposable Income Per Capita (£), 2004-2008
Population
Table 1.4: UK Resident Population Estimates by Sex
(000), Mid-Years 2005-2009
Unemployment
Table 1.5: Actual Number of Unemployed Persons in the UK
(million), 2005-2009
MARKET POSITION
The UK
Table 1.6: Consumer Expenditure on Miscellaneous Goods
and Services for Personal Care (£m), 2005-2009
Overseas
European Retail Value of Cosmetics and Fragrances

2. Market Size
THE TOTAL MARKET
Manufacturers’ Sales
Retail Sales
Table 2.1: The Total UK Market for Toiletries by Sector
by Value at Current Prices (£m at rsp), 2005-2009
Figure 2.1: The Total UK Market for Toiletries by Sector
by Value at Current Prices (%), 2009
BY MARKET SECTOR
Personal Wash and Bathroom Toiletries
Table 2.2: The UK Personal Wash and Bathroom Toiletries Sector
by Subsector by Value at Current Prices (£m at rsp), 2008 and 2009
Skincare Products
Table 2.3: The UK Skincare Products Sector by Subsector
by Value at Current Prices (£m at rsp), 2008 and 2009
Hair Care Products
Table 2.4: The UK Hair Care Products Sector by Subsector
by Value at Current Prices (£m at rsp), 2008 and 2009
Oral Care Products
Table 2.5: The UK Oral Care Products Sector by Subsector
by Value at Current Prices (£m at rsp), 2008 and 2009
Shaving Products
Table 2.6: The UK Shaving Products Sector by Subsector
by Value at Current Prices (£m at rsp), 2008 and 2009
OVERSEAS TRADE
Table 2.7: UK Imports and Exports of Toiletries by Value
(£000), 2008 and 2009
Imports
Table 2.8: UK Intra-EU Arrivals and Extra-EU Imports
of Toiletries by Category by Value (£000), 2009
Preparations for the Hair
Preparations for Oral or Dental Hygiene
Personal Deodorants and Anti-Perspirants
Perfumed Bath Salts and Other Bath Preparations
Toilet Soap
Pre-Shave, Shaving and After-Shave Preparations
Depilatories and Other Perfumery, Cosmetic or Toilet Preparations
Exports
Table 2.9: UK Intra-EU Despatches and Extra-EU Exports of Toiletries
by Category by Value (£000), 2009
Preparations for the Hair
Personal Deodorants and Anti-Perspirants
Preparations for Oral or Dental Hygiene
Pre-Shave, Shaving and After-Shave Preparations
Toilet Soap
Depilatories and Other Perfumery, Cosmetic or Toilet Preparations
Perfumed Bath Salts and Other Bath Preparations

3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
Table 3.1: Number of UK VAT- and/or PAYE-Based Enterprises
Engaged in the Manufacture of Perfumes and Toilet Preparations
by Turnover Sizeband, 2009
EMPLOYMENT
Table 3.2: Number of UK VAT- and/or PAYE-Based Enterprises
Engaged in the Manufacture of Perfumes and Toilet Preparations
by Employment Sizeband, 2009
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
Selective Distribution
Specialist Retailers
High-Street Stores
Department Stores
Supermarkets
Direct Selling
HOW ROBUST IS THE MARKET?
LEGISLATION
Cosmetics Directive 1976
EC Cosmetics Regulation 2009
Shelf Life
REACH
KEY TRADE ASSOCIATIONS
Cosmetic, Toiletry and Perfumery Association
COLIPA

4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS — MANUFACTURERS
Avon Cosmetics Ltd
Estée Lauder Cosmetics Ltd
L’Oréal (UK) Ltd
Procter & Gamble (Health & Beauty Care) Ltd
PZ Cussons PLC
Unilever PLC
MARKET LEADERS — RETAILERS
Alliance Boots Ltd
Table 4.1: Alliance Boots Ltd — Revenue and Trading Profit
by Division (£m), Year Ending 31st March 2009
The Body Shop International PLC
Lush Cosmetics Ltd
Molton Brown Ltd
Superdrug Stores PLC
OUTSIDE SUPPLIERS
Research and Development
Raw Materials
Processing Machinery, Packaging and Components
Outsourcing
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 4.2: Main Media Advertising Expenditure on Toiletries
by Sector (£000), Years Ending December 2008 and 2009
Personal Wash and Bathroom Products
Deodorants
Table 4.3: Main Media Advertising Expenditure on Deodorants
(£000), Year Ending December 2009
Bath Toiletries, Shower Gels and Wipes
Table 4.4: Main Media Advertising Expenditure on Bath Toiletries
and Shower Gels (£000), Year Ending December 2009
Table 4.5: Main Media Advertising Expenditure on Mass-Market
Cleansers and Wipes (£000), Year Ending December 2009
Liquid Foam Bath and Liquid Hand Soap
Table 4.6: Main Media Advertising Expenditure on Liquid Foam Bath
and Liquid Hand Soap (£000), Year Ending December 2009
Bath and Beauty Ranges
Table 4.7: Main Media Advertising Expenditure on Mass-Market
Bath and Beauty Ranges (000), Year Ending December 2009
Skincare Products
Table 4.8: Main Media Advertising Expenditure on Skincare
by Type (£000), Year Ending December 2009
Women’s Skincare
Table 4.9: Main Media Advertising Expenditure on Mass-Market
Women’s Non-Medicated Facial Skincare (£000), Year Ending December 2009
Table 4.10 Main Media Advertising Expenditure on Mass-Market
Women’s Body Skincare (£000), Year Ending December 2009
Table 4.11: Main Media Advertising Expenditure on Premium
Women’s Non-Medicated Facial Skincare (£000), Year Ending December 2009
Table 4.12: Main Media Advertising Expenditure on Mass-Market
Women’s Medicated Facial Skincare (£000), Year Ending December 2009
Men’s Skincare
Table 4.13: Main Media Advertising Expenditure on Mass-Market
Men’s Skincare (£000), Year Ending December 2009
Suncare and Tanning Products
Table 4.14: Main Media Advertising Expenditure on Mass-Market
Suncare and Tanning Products (£000), Year Ending December 2009
Hair Care Products
Shampoos and Conditioners
Table 4.15: Main Media Advertising Expenditure on Shampoos
and Conditioners by Type (£000), Year Ending December 2009
Table 4.16: Main Media Advertising Expenditure on Shampoos
and Conditioners (£000), Year Ending December 2009
Hair Colourants
Table 4.17: Main Media Advertising Expenditure on Hair Colourants
(£000), Year Ending December 2009
Hair Product Ranges
Table 4.18: Main Media Advertising Expenditure on Hair Product Ranges
(£000), Year Ending December 2009
Hair Styling Aids
Table 4.19: Main Media Advertising Expenditure on Hair Styling Aids
(£000), Year Ending December 2009
Hairsprays
Table 4.20: Main Media Advertising Expenditure on Hairsprays
(£000), Year Ending December 2009
Oral Care Products
Toothpastes and Polishes
Table 4.21: Main Media Advertising Expenditure on Toothpastes
and Polishes (£000), Year Ending December 2009
Other Oral Hygiene Products
Table 4.22: Main Media Advertising Expenditure on Other
Oral Hygiene Products (£000), Year Ending December 2009
Shaving Products
Wet Razors and Blades
Table 4.23: Main Media Advertising Expenditure on Wet Razors
and Blades (£000), Year Ending December 2009
Shaving Preparations
Table 4.24: Main Media Advertising Expenditure on Shaving Preparations
(£000), Year Ending December 2009
Depilatories and Bleach
Table 4.25: Main Media Advertising Expenditure on Depilatories and Bleach
(£000), Year Ending December 2009
Recent Promotions
King of Shaves
Simple Skincare
Sensodyne Multi-Action
Quattro
Advertising Standards Authority Rulings
DNAge Cell Renewal
Olay Regenerist Definity Eye Illuminator
Clean and Clear Spot Control Kit
Other Marketing Activities
Sponsorship
Macleans
NIVEA for Men
Digital Advertising
Avon
Front Row
Lynx ‘Get in There’
mymarketmonitor.com
Celebrity Endorsement
Tiger Woods
Cheryl Cole and L’Oréal
Avon Products Inc
Oral-B
Wash & Go
Cause-Related Marketing and Charitable Fundraising
Exhibitions
Beautyworld
Beyond Beauty Paris
Cosmobelleza & Wellness
Cosmoprof
Luxe Pack
Natural & Organic Products Europe

5. Brand Strategy
THE WORLD’S MOST VALUABLE BRANDS
Table 5.1: Leading Global Brands of Cosmetics and Toiletries
by Rank and Value ($m), 2009
CEW AWARDS
LEADING BRANDS BY SECTOR
Personal Wash and Bathroom Toiletries
Skincare Products
Hair Care Products
Oral Care Products
Shaving Products
BRAND DEVELOPMENTS BY COMPANY
Estée Lauder
The King of Shaves Company
L’Oréal
Procter & Gamble
PZ Cussons
Unilever
CONSUMER SURVEY OF BRANDS
Table 5.2: Regular Usage of Toiletries Brands by Sex (% of adults), 2010
Penetration by Age
Table 5.3: Regular Usage of Toiletries Brands by Age
(% of adults), 2010
Penetration by Social Grade
Table 5.4: Regular Usage of Toiletries Brands by Social Grade
(% of adults), 2010

6. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

7. Buying Behaviour
AVERAGE WEEKLY HOUSEHOLD EXPENDITURE
Table 7.1: Average Weekly Household Expenditure on Personal Care (£), 2008
By Age
Table 7.2: Average Weekly Household Expenditure on Personal
Care by Age of Household Reference Person (£), 2008
By Gross Income Decile Group
Table 7.3: Average Weekly Household Expenditure on
Personal Care by Gross Income Decile Group (£), 2008
CONSUMER PENETRATION
Hair Care Products
Table 7.4: Usage of Hair Care Products in the Last 12 Months by Sex
(% of adults), 2009
Shampoo
Table 7.5: Female Usage of Shampoo in the Last 12 Months
by Age and Social Grade (% of adults), 2009
Women’s Hair Type
Table 7.6: Types of Shampoo Used Most Often by Women
in the Last 12 Months (%), 2009
Conditioner
Table 7.7: Female Usage of Conditioners (Excluding Treatments
and Masques) in the Last 12 Months by Age and Social Grade
(% of adults), 2009
Hair Styling Products
Table 7.8: Usage of Hair Styling Products in the Last 12 Months
by Sex, Age and Social Grade (% of adults), 2009
Hair Colourants
Table 7.9: Usage of Hair Colourants in the Last 12 Months
by Sex, Age and Social Grade (% of adults), 2009
Other Toiletries
Table 7.10: Usage of Other Toiletries Products by Women
in the Last 12 Months (%), 2009
Table 7.11: Usage of Other Toiletries Products by Men
in the Last 12 Months (%), 2009
Toothpaste
Table 7.12: Usage of Toothpaste in the Last 12 Months
by Age and Social Grade (% of adults), 2009
Deodorants
Table 7.13: Usage of Deodorant in the Last 12 Months
by Sex, Age and Social Grade (% of adults), 2009
Face Creams and Lotions
Table 7.14: Usage of Face Creams and Lotions in the Last
12 Months by Sex, Age and Social Grade (% of adults), 2009
Hair Removers and Razors
Table 7.15: Usage of Hair Removers and Razors in the Last
12 Months by Sex, Age and Social Grade (% of adults), 2009
Shower Gels and Bath Products
Table 7.16: Usage of Shower Gels and Bath Products in the Last
12 Months by Sex, Age and Social Grade (% of adults), 2009
Cleansing Creams, Lotions and Wipes
Table 7.17: Usage of Cleansing Creams, Milks, Lotions, Toner, Wipes
and Washes by Women in the Last 12 Months by Age and Social Grade
(% of adults), 2009
Liquid Soap/Handwash
Table 7.18: Usage of Liquid Soap/Handwash in the Last
12 Months by Age and Social Grade (% of adults), 2009
Bars of Soap
Table 7.19: Usage of Bars of Soap in the Last 12 Months
by Age and Social Grade (% of adults), 2009
Suntan and Sun Protection Products
Table 7.20: Usage of Suntan and Sun Protection Products in the Last
12 Months by Sex, Age and Social Grade (% of adults), 2009

8. Current Issues
HEALTH AND SAFETY ISSUES
CLOSURES, MERGERS AND ACQUISITIONS
Avon Cosmetics Ltd
Crabtree & Evelyn
Drugstore.com
MeadWestvaco
Simple
Unilever PLC
Yardley of London Ltd
BOARD AND SENIOR MANAGEMENT CHANGES
Boots Alliance
GlaxoSmithKline
Origins
Procter & Gamble Company
PZ Cussons PLC
Unilever
Yardley of London Ltd
NEW PRODUCTS
Avon
Bulldog Fairtrade Range
Celluli Laser D Code
Dove
Dove Men + Care
Gillette Fusion ProGlide Series
Gillette ProSeries
H&M
Jo Malone
Nature Fusion
Simple
Wilkinson Sword
Yardley

9. The Global Market
EUROPE
Table 9.1: Retail Sales of Cosmetics and Toiletries in the Top Five EU
Member States by Value and Per-Capita Expenditure (€bn at rsp and €), 2008
THE US
ASIA AND OCEANIA
SELECTED GLOBAL COMPETITORS
Alberto Culver
AS Watson Group
Avon Products Inc
Beiersdorf AG
Burt’s Bees
Colgate-Palmolive Company
Crabtree & Evelyn Ltd
Estée Lauder Inc
Table 9.2: Estée Lauder Inc — Net Sales and Operating Income
by Division (%), Year Ending 30th June 2009
L’Oréal SA
Mary Kay Inc
Procter & Gamble Company
PZ Cussons
Table 9.3: PZ Cussons — Group Revenue by Geographical Region
(£m), Years Ending 31st May 2008 and 2009
Unilever PLC
Table 9.4: Unilever PLC — Sales by Geographic Region
(€m), Year Ending 31st December 2009

10. Forecasts
THE ECONOMY
Gross Domestic Product
Table 10.1: Forecast UK Growth in Gross Domestic Product
in Real Terms (%), 2010-2014
Disposable Income
Population
Table 10.2: Forecast UK Resident Population by Sex
(000), Mid-Years 2010-2014
Unemployment
Table 10.3: Forecast Actual Number of Unemployed Persons
in the UK (million), 2010-2014
FORECASTS 2010 TO 2014
Table 10.4: The Forecast UK Market for Toiletries by Sector
by Value at Current Prices (£m at rsp), 2010-2014
MARKET GROWTH
Figure 10.1: Growth in the UK Market for Toiletries
by Value at Current Prices (£bn at rsp), 2005-2014
FUTURE TRENDS
Scientific Research
Consolidation in the Natural Personal Care Market

11. Company Profiles
Avon Cosmetics Ltd
Estée Lauder Cosmetics Ltd
L’Oréal (UK) Ltd
Procter & Gamble (Health & Beauty Care) Ltd
PZ Cussons PLC
Superdrug Stores PLC
Unilever PLC

12. Company Financials

13. Further Sources
Associations
Publications
General Sources
Government Publications
Other Sources
Key Note Sources

Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region

- Avon Cosmetics Ltd
- Estée Lauder Cosmetics Ltd
- L’Oréal (UK) Ltd
- Procter & Gamble (Health & Beauty Care) Ltd
- PZ Cussons PLC
- Superdrug Stores PLC
- Unilever PLC

Product Samples

A sample for this product is available. Please Login/Register to download this sample.

Customers who bought this item also bought

• The UK Salon Haircare Market 2011
• Consumer Trends in the Men's Toiletries Market in UK
• Consumer Trends in the Haircare Market in the UK
• UK Salon Market 2011
• Domestic Window Coverings Market Report - UK 2012-2016 Analysis
• Toiletries Market Report Plus 2013
• UK Afro Caribbean Haircare Market 2011
• Consumer Trends in the Make-up Market in UK
• Sourcing Activities of Leading Clothing Retailers in Europe 2012
• United Kingdom: Personal Hygiene/ Personal Care Industry Guide