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Functional Foods Market Assessment 2010

  • ID: 1244592
  • June 2010
  • Region: United Kingdom
  • 122 Pages
  • Key Note Ltd
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FEATURED COMPANIES

  • ALLIED BAKERIES
  • DAIRY CREST GROUP PLC
  • MARS UK
  • NESTLÉ UK LTD
  • RACHEL’S DAIRY LTD
  • UNILEVER PLC
  • MORE

Functional foods, as defined in this report, principally comprise: fibre-, mineral- and/or vitamin-fortified breakfast cereals and cereal bars; probiotic and prebiotic yoghurts and yoghurt drinks; cholesterol-lowering margarines and spreads; and soya milk. Smaller sectors of the market include functional breads, milk, cheese, eggs and drinks.

The total UK market for functional foods grew by an estimated 9.6% in the year ending October 2009, to a value of £1.46bn. This growth rate was higher than that experienced in 2007/2008 but substantially lower than the estimated 22% growth in 2005/2006. The reduction is accounted for by an apparent peaking in sales of yoghurt drinks and soya milk, after strong prior growth, and gradually declining sales of cholesterol-lowering margarines and functional breads. Strong growth has, however, been shown by probiotic yoghurts and fortified breakfast cereals, allowing positive growth overall.

The trend in recent years has been to add several functional ingredients to individual products, with probiotic, prebiotic and omega-3 yoghurts and yoghurt drinks, or probiotic and cholesterol-lowering yoghurts, some of them containing extra vitamins. READ MORE >

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ALLIED BAKERIES
  • DAIRY CREST GROUP PLC
  • MARS UK
  • NESTLÉ UK LTD
  • RACHEL’S DAIRY LTD
  • UNILEVER PLC
  • MORE

Executive Summary
1. Introduction
BACKGROUND
DEFINITION
SOURCES OF INFORMATION

2. Strategic Overview
MARKET DYNAMICS AND SEGMENTATION
Factors Affecting the Market
Population: Life Expectancy and Age Profile
Table 2.1: Life Expectancy in the UK by Sex
(years), 1900 and 1971-2006
Table 2.2: The Actual and Forecast UK Population
by Age Group (% and million), 1971-2031
Health-Related Issues
Regulatory Factors
Market Size
DISTRIBUTION
COMPETITIVE STRUCTURE
ADVERTISING
THE CONSUMER
MARKET FORECASTS

3. The Functional-Foods Market
BACKGROUND
Market Sectors
Active Components
Table 3.1: Health-Giving Components in Foods by Health Sector, 2010
MARKET SIZE
The Total Market
Table 3.2: The UK Market for Functional Foods by Sector
by Value (£m), Years Ending October 2007-2009
By Product Sector
Breakfast Cereals
Yoghurts
Yoghurt Drinks
Margarines and Spreads
Soya Products
Cereal Bars
Bread
Columbus Eggs
Milk and Cheese
Water and Fruit Drinks
Table 3.3: The UK Market for Functional Foods by Sector and Brand
by Value (£m), Years Ending October 2007-2009

4. Advertising and Promotion
MAIN MEDIA ADVERTISING
Table 4.1: Main Media Advertising Expenditure on Functional Foods
by Sector and Brand (£000), Years Ending December 2007-2009
EXHIBITIONS AND CONFERENCES

5. Distribution
RETAILER SHARES
Table 5.1: Retailer Shares of the UK Market
for Functional Foods (%), 2009

6. An International Perspective
THE GLOBAL MARKET
WESTERN EUROPE
THE US
JAPAN

7. PEST Analysis
POLITICAL AND ECONOMIC FACTORS
SOCIAL FACTORS
TECHNOLOGICAL FACTORS

8. Consumer Dynamics
OVERVIEW
Table 8.1: Attitudes Towards Functional Foods
(% of respondents), 2010
REGULAR USERS
Probiotic Yoghurts
Table 8.2: I Regularly (Once per Month or More) Buy or Eat Probiotic Yoghurts
Such as Activia, Vitality, Onken or Yeo Valley (% of respondents), 2010
Probiotic Yoghurt Drinks
Table 8.3: I Regularly Buy or Drink Probiotic Yoghurt Drinks Such as Actimel,
Vitality, Yakult or Benecol (% of respondents), 2010
Cholesterol-Lowering Margarine
Table 8.4: I Regularly Buy or Eat Cholesterol-Lowering Margarine
Such as Flora pro.activ or Benecol (% of respondents), 2010
Soya Milk
Table 8.5: I Regularly Buy or Drink Soya Milk Such as Alpro,
So Good or Own Label (% of respondents), 2010
Fortified Breakfast Cereals
Table 8.6: I Regularly Buy or Eat Breakfast Cereals That Are Fortified with Extra Fibre,
Grain or Vitamins and Minerals, Such as Bran Flakes, Special K, Fruit ’n Fibre,
Shredded Wheat, Cheerios, Oats & More, Oatso Simple or Weetabix
(% of respondents), 2010
Fortified Bread
Table 8.7: I Regularly Buy or Eat Bread Fortified with Extra Fibre from Grains
and Seeds, or with Vitamins and Minerals, such as Burgen, Kingsmill Seeds & Oats,
Allinson Sunflower & Pumpkin, Warburtons Grains & Seeds or Warburtons
Healthy Inside (% of respondents), 2010
Omega-3 Variants
Table 8.8: I Regularly Buy or Eat the Omega-3-Containing Variants within Food Ranges,
Such as Flora Plus Margarine with Omega-3, St Ivel Advance Milk, Goldenlay Eggs or
Bel Laughing Cow Cheese with Omega-3 (% of respondents), 2010
THE EFFECT OF THE RECESSION
Table 8.9: I Have Continued to Buy or Eat These Probiotic or Cholesterol-Lowering
or Fortified Products Despite the Recession (% of respondents), 2010
Table 8.10: I Have Cut Back on Buying or Eating These Probiotic or
Cholesterol-Lowering or Fortified Products in the Recession, Buying Traditional Ones
or Own Label Instead (% of respondents), 2010
OCCASIONAL USERS
Table 8.11: I Only Occasionally (Once per 3 Months to Once per Month) Buy or Eat
Any of These Functional Products (% of respondents), 2010
NEGATIVITY TOWARDS FUNCTIONAL PRODUCTS
Price
Table 8.12: I Think Some of These Claimed Healthy Functional Products Are Expensive
Compared with the Traditional Ones or Own Label (% of respondents), 2010
Health Claims
Table 8.13: I Don’t Tend to Believe the Health Claims That the Manufacturers
of Functional Foods Make (% of respondents), 2010
Table 8.14: I Am Confused by the Multiple Health Claims Made by Some of These
Products Regarding Probiotic or Prebiotic Properties, Cholesterol Lowering, Vitamins
and Minerals Addition, Added Omega-3 or Extra Fibre (% of respondents), 2010
RARE AND NON-USERS
Table 8.15: I Seldom or Never (Less than Once per 3 Months) Buy or Eat
Any of These Functional Foods (% of respondents), 2010

9. Company Profiles
INTRODUCTION
ALLIED BAKERIES
Table 9.1: Financial Results for Associated British Foods PLC
(£000), Years Ending 15th September 2007, 13th September 2
and 12th September 2009
ALPRO (UK) LTD
Table 9.2: Financial Results for Alpro (UK) Ltd
(£000), Years Ending 31st December 2006-2008
COCA-COLA ENTERPRISES LTD
Table 9.3: Financial Results for Coca-Cola Enterprises Ltd
(£000), Years Ending 31st December 2006-2008
DAIRY CREST GROUP PLC
Table 9.4: Financial Results for Dairy Crest Group PLC
(£000), Years Ending 31st March 2007-2009
DANONE LTD
Table 9.5: Financial Results for Danone Ltd
(£000), Years Ending 31st December 2006-2008
THE JORDANS & RYVITA COMPANY LTD
Table 9.6: Financial Results for The Jordans & Ryvita Company Ltd
(£000), Years Ending 16th September 2006, 15th September 2
and 13th September 2008
KELLOGG MARKETING AND SALES COMPANY (UK) LTD
Table 9.7: Financial Results for Kellogg Marketing and Sales Company (UK) Ltd
(£000), Years Ending 30th December 2006 and 29th December 2007,
and 53 Weeks Ending 3rd January 2009
MARS UK
MCNEIL NUTRITIONALS LTD
Table 9.8: Financial Results for McNeil Nutritionals Ltd
(£000), Years Ending 31st December 2006, 30th December 2
and 28th December 2008
MÜLLER DAIRY (UK) LTD
Table 9.9: Financial Results for Müller Dairy (UK) Ltd
(£000), Years Ending 31st December 2007-2009
NESTLÉ UK LTD
Table 9.10: Financial Results for Nestlé UK Ltd
(£000), Years Ending 31st December 2006-2008
NOBLE FOODS LTD
Table 9.11: Financial Results for Noble Foods Ltd
(£000), 66 Weeks Ending 30th September 2
and Year Ending 30th September 2008
DR OETKER (UK) LTD
Table 9.12: Financial Results for Dr Oetker (UK) Ltd
(£000), Years Ending 31st December 2006-2008
QUAKER OATS LTD
Table 9.13: Financial Results for Quaker Oats Ltd
(£000), Years Ending 30th December 2006, 29th December 2
and 27th December 2008
RACHEL’S DAIRY LTD
Table 9.14: Financial Results for Rachel’s Dairy Ltd
(£000), Years Ending 31st December 2006-2008
SO GOOD INTERNATIONAL
TROPICANA UK
UNILEVER PLC
Table 9.15: Financial Results for Unilever PLC
(€000), Years Ending 31st December 2007-2009
WARBURTONS LTD
Table 9.16: Financial Results for Warburtons Ltd
(£000), 53 Weeks Ending 30th September 2006 and Years Ending
29th September 2007 and 27th September 2008
WEETABIX LTD
Table 9.17: Financial Results for Weetabix Ltd
(£000), Years Ending 30th December 2006, 29th December 2
and 27th December 2008
YAKULT UK LTD
Table 9.18: Financial Results for Yakult UK Ltd
(£000), Years Ending 31st December 2006-2008
YEO VALLEY GROUP LTD
Table 9.19: Financial Results for Yeo Valley Group Ltd
(£000), 53 Weeks Ending 3rd June 2007 and Years Ending
1st June 2008 and 31st May 2009
OTHER MANUFACTURERS
RETAILER OWN LABELS

10. The Future
FORECASTS 2009/2010-2013/2014
Table 10.1: The Forecast UK Market for Functional Foods by Sector
by Value (£m), Years Ending October 2010-2014

11. Further Sources
Associations
General Sources
Government Sources
Other Sources
Sources

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- ALLIED BAKERIES
- ALPRO (UK) LTD
- COCA-COLA ENTERPRISES LTD
- DAIRY CREST GROUP PLC
- DANONE LTD
- THE JORDANS & RYVITA COMPANY LTD
- KELLOGG MARKETING AND SALES COMPANY (UK) LTD
- MARS UK
- MCNEIL NUTRITIONALS LTD
- MÜLLER DAIRY (UK) LTD
- NESTLÉ UK LTD
- NOBLE FOODS LTD
- DR OETKER (UK) LTD
- QUAKER OATS LTD
- RACHEL’S DAIRY LTD
- SO GOOD INTERNATIONAL
- TROPICANA UK
- UNILEVER PLC
- WARBURTONS LTD
- WEETABIX LTD
- YAKULT UK LTD
- YEO VALLEY GROUP LTD

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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