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Web 2.0 - Global Strategic Business Report Product Image

Web 2.0 - Global Strategic Business Report

  • ID: 1244794
  • June 2010
  • Region: Global
  • 447 Pages
  • Global Industry Analysts, Inc

This report analyzes the Worldwide market for Web 2.0 in Annual Revenues in US$ Million at the Vendors Level by the following Technologies: Social Networking, RSS, Blogs, Wikis, Mashups, Podcasting, and Widgets. The report provides separate comprehensive analytics for the North America, Europe, and Rest of World. Annual estimates and forecasts are provided for each region for the period of 2006 through 2015. The report profiles 56 companies including many key and niche players. Major players covered under the Enterprise Web 2.0 market include Cisco Systems, Inc., Intel Corporation, International Business Machines Corporation, Jive Software, Microsoft Corporation, Oracle Corporation, and SAP AG. Key players incuded under the Internet Web 2.0 market include Google, Inc., and Yahoo! Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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WEB 2.0

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Rapid Uptake of Web 2.0 Technology & Applications II-1
Web 2.0 - At a Glance II-1
Growth Drivers for Web 2.0 - At a Glance II-2
Technological Advancements II-2
Declining Prices II-2
User Comfort with Web 1.0 II-2
Role of Open Source Technologies II-2
Global Distribution of Web 2.0 Sites II-3
Table 1: Global Distribution of Web 2.0 Sites (2008):
Percentage Share Breakdown by Number of Sites for Online
Social Networks, Multimedia Sharing, Social Gaming, Blogs,
Social Tagging, Wiki, and Others (includes corresponding
Graph/Chart) II-3
Enterprise Adoption of Web 2.0 Grows II-3
Enterprise 2.0 - Factors Driving Widespread Adoption II-4
Prime Growth Drivers - At a Glance II-4
Current and Future Analysis II-5
Analysis by Geographic Region II-5
Analysis by Technology II-5
Consolidation Gains Momentum II-5
Leading Deals in Web 2.0 Market (2009) II-6
Table 2: Financial/M&A Deals in the Global Web 2.0 Market
(2009): Percentage Share Breakdown of Deal Value by Country -
US, Luxembourg, UK, China, Israel, and Rest of World
(includes corresponding Graph/Chart) II-6

Table 3: Leading Acquisitions in the Global Web 2.0 Market
(2009) II-7

Table 4: Major Acquisitions in the Web 2.0 Market
(2005-2008) II-7
Location-Based Social Networks Emerge as Latest Favorites II-7

2. MARKET DYNAMICS II-8
Impact of Recession on Web 2.0 II-8
Marketing Activities Face the Axe II-8
Enterprise 2.0 - The Positive Impact of Economic Downturn II-8
Growing Use of Web 2.0 Tools for Internal Communications II-9
Online Retailers Use Web 2.0 II-9
Workplace Collaboration - Strategy to Deal with Economic Slump II-9
Web 2.0 - Driving Demand in the ICT Industry II-10
Revenue Generation - A Major Area of Concern II-10
Web 2.0 Applications - Failing to Recreate Web 1.0 Success? II-11
Web 2.0 & Internet Advertising II-11
Table 5: Comparison of Audience Share Vs Expenditure Share by
Different Media (includes corresponding Graph/Chart) II-12
Recession Constricts Online Advertising Expenditure II-12
Personalization - Trend Setting Feature of Web 2.0 II-13
Rising Popularity of Social Media Sites II-13
Mobile Web 2.0 Boosts Social Networking and Collaborative
Applications II-13
Web 2.0 Fosters Learning 2.0 in Work Environment II-13
Companies Employ Analytics Tools for Evaluating Web 2.0 II-14
Web 2.0 Deployment: Stronger in Enterprises than SMBs II-14
Vendors Offer Tools with Functionalities of Popular SNS II-14
Data Portability Aids Web 2.0 Companies II-14
Web 2.0 Poses New Security Challenges II-15
Semantic Web - The Future of Web II-15

3. PRODUCT OVERVIEW II-16
Web 2.0 - A Conceptual Definition II-16
Evolution of Web 2.0 II-16
The Shift from Web 1.0 to Web 2.0 II-17
Critical Elements of Web 2.0 II-18
Description of Web 2.0 Operations II-19
Characteristics of Web 2.0 II-19
Web 2.0 Value Chain II-21
User Plays a Major Role in Web 2.0 II-21
Web 2.0 - Types II-22
Consumer-to-Consumer (C2C) Web 2.0 II-22
Business-to-Consumer (B2C) Web 2.0 II-22
Consumer-to-Business (C2B) Web 2.0 II-22
Business to Business (B2B) Web 2.0 II-22
Enterprise 2.0 (Internal Business Web 2.0) II-22
Revenue Generation Models in Web 2.0 II-23
Revenues through Advertising II-23
Payments for Content Used II-24
Bundled Web 2.0 Applications II-24
Revenues through Donations II-24

4. WEB 2.0 TECHNOLOGIES - AN OVERVIEW II-25
An Insight into Web 2.0 Technology II-25
Server-Side Software II-25
Client-Side Software II-26
Asynchronous JavaScript and XML (AJAX) II-26
Web Syndication Technologies II-26
Wiki Software II-26
Mashup Technology II-26
Rich Internet Applications II-27
Web APIs II-27
Other Technologies II-27
Patenting in Web 2.0 Technology II-27
Table 6: World Web 2.0 Patent Applications (2008): Percentage
Share Breakdown of Number of Patents by Country of Origin -
US, Korea, Finland, Canada, France, and Others (includes
corresponding Graph/Chart) II-28
Number of Web 2.0 Patent Applications for Facebook, Yahoo!,
Google, Nokia, Microsoft, Apple, S.M.A.R.T. Link, and
Clearspring (As of 2008) II-28

5. WEB 2.0 APPLICATIONS II-29
Creating Web 2.0 Applications II-29
PHP: The Favored Programming Language for Web 2.0 Applications II-29
Technology Drivers for Web 2.0 Apps II-30
Web 2.0 Applications - A Brief Overview II-30
Blogs II-31
Micro-Blogging II-32
Wikis II-32
Social Tagging II-32
Social Networking Sites II-33
Multimedia Sharing II-33
Social Gaming II-33
Really Simple Syndication (RSS) II-34
Podcasts II-34
Mashups II-34
Aggregation Services II-35
Mobile Web II-35
Mobile Web 2.0 II-35
Distinguishing Features Between Mobile Web 1.0 and Mobile
Web 2.0 II-36
Factors Driving Mobile Web 2.0 Applications II-36
Impediments to the Adoption of Mobile Web 2.0 Applications II-37
Web 2.0 in Government/Public Sector II-38
Select Web 2.0 Applications in Government Activities II-38
Web 2.0 Applications in Various Government Domains II-39

6. ENTERPRISE WEB 2.0 - A PRIMER II-40
Impact of Web 2.0 on Industry II-40
Web 2.0 and the Industry II-40
Web 2.0 and the Organizational Value Chain II-40
Web 2.0 in Primary Value Chain Activities of an Organization II-42
Uses of Enterprise 2.0 II-42
Improvement in Internal Work Processes II-43
Benefits II-43
Drawbacks II-43
Web 2.0 as User Interface II-43
Web 2.0 Drives Innovation II-44
Facilitating Recruitment & Networking II-44
Web 2.0 Applications for Enterprises II-44
RSS II-44
Wikis II-45
Table 7: Common Uses of Wikis in Enterprise in the US (2008) II-45
Blogs II-45
Social Network Websites and Virtual Communities II-45
Growing Uptake of Enterprise Social Software II-46
Mashups II-46
Challenges in the Adoption of Enterprise Web 2.0 II-46
Ambiguity of Web 2.0 Concepts II-47
Constantly Changing Web 2.0 Landscape II-47
Absence of Standard Usage Patterns II-47
Mature Platform or Products II-47
Lack of Skilled Workforce II-48
Organization's Ability to Adopt Web 2.0 II-48
Cost of Web 2.0 Adoption II-48
Other Challenges II-48

7. WEB 2.0 & SECURITY II-49
Enhanced Security Threats in Web 2.0 II-49
Insufficient Capabilities of Current Security Measures II-49
Major Security Issues in Web 2.0 Technology and Applications II-50
Inbound Threats II-50
Tools Compromise Corporate Networks II-51
Growing Sophistication of Attacks II-51
Shortening Duration of Attacks II-52
Rising Cost of Malware Clean Up II-52
Table 8: Organizational Expenditure on Malware Clean Up
(2008): Percentage Share Breakdown of Companies by Total
Expenditure II-52
Outbound Threats II-52
Measures to Deal with Security Threats II-53

8. PRODUCT INNOVATIONS/INTRODUCTIONS II-54
SAP Unveils SAP® StreamWork™ II-54
Google to Launch Next Generation Collaboration Platform,
Google Wave II-54
Open Box Technologies Launches New SesameVault 2.0 II-54
MySocialIncome.com Launches New Web 2.0 Communications Suite II-54
RollStream Launches Web 2.0 Onboarding and Information
Management Suite II-55
Google Launches New Version of Web Toolkit II-55
OpenCraft to Roll Out Web TV 2.0 II-56
FON Launches Advanced Fonera 2.0n WiFi Router II-56
Optenet Unveils New Series of Web 2.0 Security Solutions II-56
IntelliMedia Develops MIKI Technology for Transfer of Visuals
on Web II-56
Citrix Systems Incorporates Web 2.0 Push Technology into
NetScaler II-57
Denodo Technologies to Unveil New Mashup Platform II-57
ABOL Software to Introduce iabol 2.0 II-57
Movial Unveils New Movial IXS Suite on TI OMAP3 Platform II-57
Sway Unveils New Shoutlet® 2.0 Version Marketing Tool II-58
PlanDone Unveils Web 2.0 Collaboration Software II-58
Mobyko Unveils Living Address Book II-58
Azingo Pioneers Delivery of Web 2.0 Apps on Open Mobile Linux
Platform II-58
Tomoye Launches Tomoye Ecco 2.0 II-59
WebTrends Unveils WebTrends Analytics 8.5 II-59
Verizon Wireless Launches MySpace Mobile II-60
Spotfire Introduces TIBCO Spotfire 2.1 II-60
Ordnance Survey Introduces OS OpenSpace Web 2.0 Platform II-60
IBM Launches WebSphere Portal 6.1 II-60
BrightTALK™ Unveils Webcasting Method with Web 2.0 Features II-60
Jive Introduces Clearspace 2.0 II-61
Microsoft Enhances Windows Live Services with Web 2.0 Features II-61
CSRA Introduces Beta Program for Enterprise Social Network
Roadmap II-61
dimdim Becomes the Pioneering Free Web Meeting Service II-61
Verizon Wireless Rolls Out Mobile Web 2.0 II-61
Blue Flavor Unveils Leaflets for iPhone II-62
InfoTollgate Releases FastLane™ II-62

9. RECENT INDUSTRY ACTIVITY II-63
Oracle Acquires Sun Microsystems II-63
Ulster-Greene ARC Opts for Zscaler Web Security Solutions II-63
Websense Takes Over Defensio II-63
HostMySite Takes Over Hosting.com II-64
Artflute to Deploy Bodhtree Web 2.0 Solutions II-64
CoSN Inks Partnership Agreement with nGenera II-64
GSA Inks Service Agreements with Web 2.0 Service Providers II-65
GSA Inks Agreement with Web 2.0 Social Media Websites II-65
Sun Microsystems Acquires MySQL II-65
IBM Acquires XIV II-65
FatWire Enters Collaboration with netomat II-66
GyPSii Partners with China Unicom and Shanghai Rannuo
Information Technology II-66
BeyondAnalysis Snaps Up Enzyme Insight Solutions II-66
Officescape Deploys Web Conferencing 2.0 Platform II-67
Open Text Takes Over Corbis II-67
Realcom Takes Over AskMe II-67
Xobni Takes Over Firedrop II-67
Follett Takes Over Fourteen40 II-67
Cisco Acquires PostPath II-68
Inx Takes Over VocalMash II-68
Avalon Report Inks Partnership Agreement with EZYield.com II-68
SnapLogic in Strategic Alliance with WaveMaker II-69
Turner Entertainment Holdings Asia Pacific and Outblaze Form
Web 2.0 JV II-69
Laszlo and Funambol Team Up to Provide Mobile Messaging
Solution and RIA II-69
Koroberi Develops Web 2.0 Site for FKI Logistex II-70
Facebook, Plaxo and Google Move Towards Data Portability and
Open Standards II-70
IBM and RIM Collaborate for Incorporating Web 2.0 on BlackBerry II-70
Netgear Inks Deal with Pramati II-70
NVLsoft to Acquire Guppy Games II-70
FatWire Acquires Infosonia II-70
Raincity Takes Over Bryght II-71
Vodafone and Nokia Join Forces for Web 2.0 Mobile Phones II-71
ShoZu Teams Up with StarHub to Introduce Flat-rate Access Plan II-71
BWA Joins Forces with Chinese Online Video Sites II-72
Cisco Signs Agreement to Take Over Reactivity II-72
IBM Inks Partnership Agreement with Google II-72
Onstream Media Takes Over Auction Video II-72

10. FOCUS ON SELECT GLOBAL PLAYERS II-73
Enterprise Web 2.0 Players II-73
Cisco Systems, Inc. (US) II-73
Intel Corporation (US) II-73
International Business Machines Corporation (US) II-73
Jive Software (US) II-74
Microsoft Corporation (US) II-74
Oracle Corporation (US) II-74
SAP AG (Germany) II-75
Internet Web 2.0 Players II-75
Google, Inc. (US) II-75
Yahoo! Inc. (US) II-76

11. GLOBAL MARKET PERSPECTIVE II-77
Table 9: World Recent Past, Current and Future Analysis for
Enterprise Web 2.0 by Geographic Region - North America,
Europe, and Rest of World Markets Independently Analyzed with
Annual Revenues in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) II-77

Table 10: World 10-Year Perspective for Enterprise Web 2.0 by
Geographic Region - Percentage Breakdown of Dollar Revenues
for North America, Europe, and Rest of World Markets for Years
2006, 2009 and 2015 (includes corresponding Graph/Chart) II-78

Table 11: World Recent Past, Current and Future Analysis for
Enterprise Web 2.0 by Technology - Social Networking, RSS,
Blogs, Wikis, Mashups, Podcasting, and Widgets Markets
Independently Analyzed with Annual Revenues in US$ Million for
Years 2006 through 2015 (includes corresponding Graph/Chart) II-79

Table 12: World 10-Year Perspective for Enterprise Web 2.0 by
Technology - Percentage Breakdown of Dollar Revenues for
Social Networking, RSS, Blogs, Wikis, Mashups, Podcasting, and
Widgets Markets for Years 2006, 2009 and 2015 (includes
corresponding Graph/Chart) II-80

III. MARKET

1. NORTH AMERICA III-1
A.Market Analysis III-1
Outlook III-1
The United States III-1
Table 13: Distribution of Web 2.0 Sites in the US (2008):
Percentage Share Breakdown by Number of Sites for Online
Social Networks, Multimedia Sharing, Blogs, Social Gaming,
Social Tagging, Wiki, and Others (includes corresponding
Graph/Chart) III-1

Table 14: Web 2.0 Usage as a Percentage of Total Internet
Users in the US (2008) (includes corresponding Graph/Chart) III-2
Young Users - Major Users of Web 2.0 Services III-2
Web 2.0 Technologies Enhance Product Usability and
Sophistication III-2
Social Networking Sites Thrive on User Loyalty III-2
Table 15: Leading Social Networking Websites in the US
(April 2008): Percentage Breakdown of Traffic (Number of
User Visits) for MySpace, Facebook, myYearbook, Bebo, and
BlackPlanet (includes corresponding Graph/Chart) III-3
Blurring Lines Between Web 2.0 and Software-as-a-Service III-3
Web 2.0 Adoption in Enterprises III-3
Factors Impeding Enterprise 2.0 Adoption III-4
Product Launches/Developments III-4
Strategic Corporate Developments III-11
Key Players III-19
Cisco Systems, Inc (US) III-19
Google, Inc. (US) III-19
Intel Corporation (US) III-20
International Business Machines Corporation (US) III-20
Jive Software (US) III-21
Microsoft Corporation (US) III-21
Octopz, Inc. (Canada) III-21
Oracle Corporation (US) III-22
Ramius Corporation (Canada) III-22
Tomoye Corporation (Canada) III-22
Yahoo! Inc. (US) III-23
B.Market Analytics III-23
Table 16: North American Recent Past, Current and Future
Analysis for Enterprise Web 2.0 Analyzed with Annual
Revenues in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-23

2. EUROPE III-24
A.Market Analysis III-24
Outlook III-24
Web 2.0 Adoption - An Overview III-24
Table 17: Distribution of Web 2.0 Sites in Europe (2008):
Percentage Share Breakdown by Number of Sites for Online
Social Networks, Social Gaming, Multimedia Sharing, and
Others (includes corresponding Graph/Chart) III-24

Table 18: Web 2.0 Usage as a Percentage of Total Internet
Users in Europe (2008) (includes corresponding Graph/Chart) III-25
Recession and European Web 2.0 Market III-25
Security Concerns Hamper Web 2.0 Adoption III-25
Online Social Networks - The Popular Web 2.0 Application III-26
Table 19: Number of Social Networking Users in Europe
(2007) (includes corresponding Graph/Chart) III-26
A Growing Area of Interest for Europeans III-26
Local Online Social Networks Hold an Edge III-27
Popular Homegrown Social Networking Companies/ Websites in
Select European Countries III-27
Social Networking Sites Come to the Aid of Enterprises III-28
US Companies Lead Provision of Web 2.0 Services in the EU III-28
Leading Web 2.0 Sites in Europe (As of December 2008) -
Ranked by Traffic III-29
Factors Contributing to European Companies Lagging Behind
in Web 2.0 Market III-29
Focus on Select European Markets III-29
Italy III-29
Table 20: Percentage of Companies Deploying Enterprise 2.0
Solutions (2007) (includes corresponding Graph/Chart) III-30
The United Kingdom III-30
Table 21: Advertising Expenditure in the UK (2007):
Percentage Share Breakdown by Media - Newspaper,
Television, Internet, Magazine, Outdoor, and Others
(includes corresponding Graph/Chart) III-30
Product Launches/Developments III-31
Key Player III-32
SAP AG (Germany) III-32
B.Market Analytics III-33
Table 22: European Recent Past, Current and Future Analysis
for Enterprise Web 2.0 Analyzed with Annual Revenues in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-33

3. REST OF WORLD III-34
A.Market Analysis III-34
Outlook III-34
Focus on Select Markets III-34
Asia-Pacific III-34
Table 23: Distribution of Web 2.0 Sites in Asia (2008):
Percentage Share Breakdown by Number of Sites for Blogs,
Multimedia Sharing, Online Social Networks, Social Gaming,
and Social Tagging (includes corresponding Graph/Chart) III-34

Table 24: Web 2.0 Usage as Percentage of Total Internet
Users in Asia-Pacific (2008) (includes corresponding
Graph/Chart) III-35
Homegrown Web 2.0 Companies Hold Advantage III-35
Monetizing of Services - A Huge Dilemma III-35
China III-35
Table 25: Web 2.0 Traffic in Domestic Companies in China
(March 2008 & June 2008) - Percentage Share of Web 2.0
Traffic as Part of Overall Traffic for NetEase, Tencent,
Baidu, Sina and Sohu (includes corresponding Graph/Chart) III-36

Table 26: Blogs Traffic in Domestic Companies in China
(March 2008 & June 2008) - Percentage Share of Blogs
Traffic as Part of Overall Traffic for Tencent, Sina,
NetEase, Sohu, and Baidu (includes corresponding
Graph/Chart) III-36
India III-37
Japan III-37
Product Launch III-37
Strategic Corporate Developments III-37
Key Player III-40
SK Telecom Co., Ltd. (South Korea) III-40
B.Market Analytics III-40
Table 27: Rest of World Recent Past, Current and Future
Analysis for Enterprise Web 2.0 Analyzed with Annual
Revenues in US$ Million for Years 2006 through 2015
(includes corresponding Graph/Chart) III-40

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 56

---------
Region/Country Players
---------
The United States 38
Canada 1
Europe 2
Germany 1
The United Kingdom 1
Asia-Pacific (Excluding Japan) 14
Latin America 1
---------

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