Green Building Materials - Global Strategic Business Report

Global Industry Analysts, Inc, June 2010, Pages: 395

This report analyzes the worldwide markets for Green Building Materials in US$ Million. The report provides separate comprehensive analytics for US, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for each region for the period 2006 through 2015. The report profiles 74 companies including many key and niche players such as American Standard Brands, Andersen Corp., Silver Line Building Products Corp., Armstrong World Industries, Inc., Bonded Logic Inc., Bridgestone Corp., Ecostar, CEMEX S.A.B De C.V, Ceratech, Inc., Clean Concrete Technologies, Compagnie De Saint-Gobain, Forbo Holding, A.G., Forbo Holding, A.G., Georgia-Pacific Gypsum, LLC, Glen Eden Wool Carpet, Inc., HeidelbergCement AG, Holcim Group Support Ltd., Homasote Company, Johnson Controls, Inc., Lafarge SA, v, Mannington Mills Inc., Masco Corp., Mohawk Industries, Inc., Monier Group GmbH, Nichiha Corp., Norbord, Inc., Novacem Limited, Owens Corning, Paveloc Industries, Inc., Pella Corp., PPG Industries, Inc., Rodda Paint Company, Roseburg Forest Products Company, Serious Materials, Inc., Siemens Building Technologies, Ltd.., Temple-Inland, Inc., Universal Forest Products Inc., and USG Corp. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

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GREEN BUILDING MATERIALS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Green Floorings I-3
Green Concrete I-3
Green Doors I-4
Green Roofs I-4
Green Windows I-4
Other Green Building Materials I-4

II. Executive Summary

1. INTRODUCTION II-1
Green Concept Goes Global II-1
Evolution of Green Buildings II-1

2. GLOBAL MARKET OVERVIEW II-2
Green Building Materials Continue to Post Positive Growth II-2
Market Estimates and Forecasts II-2
Developed Countries Lead Green Building Materials Market II-2
Developing Countries Adopt Green Practices II-3
Environmental Concerns Drive Growth II-3
Rising Energy Consumption Propels Demand II-3
Table 1: Global Energy Consumption by Sector: 2008 (includes
corresponding Graph/Chart) II-4
Green Building Standards and Regulations II-4
Government Mandates for Energy Efficiency II-4
Market Challenges II-4

3. MARKET TRENDS II-5
Player Initiatives to Minimize Carbon Emissions from Cement
Manufacturing II-5
Chemical Producers Gain from Green Concept II-5
Growing Demand for Rapidly Renewable Materials II-6
Venture Capitalists Back Green Product Innovations II-6
Select Major Players in the Green Building Materials Innovations II-7
Windows and Drywall II-7
Concrete II-7
Bricks II-7
Insulating Aerogels II-8

4. PRODUCT OVERVIEW II-9
Green Buildings - An Introduction II-9
Achieving Energy Efficiency through Green Architecture II-9
A Review of Green Building Materials II-10
Green Floorings II-10
Cork II-10
Bamboo II-10
Carpet II-10
Stone II-10
Hardwood II-10
Linoleum II-11
Green Insulation II-11
Fiberglass Insulation II-11
Fabric Wrapped Pressed Fiberglass Panels II-11
Mineral Wool Insulation II-12
Styrofoam Insulation II-12
Spray-On Fiber Insulation II-12
Cotton Insulation II-12
Low VOC Paints II-13
Gypsum Board II-13
Green Roofs II-13
Green Windows or Energy Efficient Windows II-14
Green Doors II-14
Green Siding II-14
Green or Recycled Concrete II-15
Energy Efficient Lighting II-15
Water-Efficient Plumbing Fixtures II-16

5. PRODUCT LAUNCHES II-17
Architectural Systems Unveils ASI Eco-Porcelain Flooring II-17
Ekocrete Introduces Novel Green Concrete II-17
Acme Brick Introduces Lean Brick II-17
Armstrong Ceilings Rolls Out Tierra Renewable Ceiling II-17
Armstrong Ceilings Unveils MetalWorks™ Tin Ceilings II-18
Armstrong Ceilings Launches MetalWorks™ Wings II-18
Armstrong Extends Capz Ceiling System with Spectraa Black Panels II-19
Homasote to Launch DesignWall 440 II-19
Lafarge to Launch Thermedia (France) II-19
Owens Corning Launches EnergyComplete II-20
Owens Corning Introduces Duration Premium Cool Roof Shingles II-21
Roseburg Introduces New Cedar Siding Panel II-21
American Standard Launches Tropic Collection II-21
American Standard Expands Studio Bath Furniture Collection II-22
American Standard Introduces Dual Flush Toilet with H2Option II-22
American Standard Expands High Efficiency Toilets and Urinals
Collection II-22
American Standard Launches WashbrookTM FloWise® Pint Urinal
System II-23
American Standard Launches Pekoe and Arch Faucets II-23
Green Star Products Introduces Supertherm Insulation Coating II-23
Innovative Stone® Unveils EverlifeTM II-24
Armstrong Launches Armstrong Axiom® Building Perimeter System II-24
Georgia-Pacific Gypsum Introduces DensArmor Plus® II-24
Georgia-Pacific Wood Products LLC Unveils Nautilus™ Wall
Sheathing II-25
Armstrong Introduces Enhanced FSC-Certified Wood Ceilings II-25
Armstrong Launches Ultima® Plank II-26
Armstrong Launches Enhanced Ceilings Systems with More
Recycled Content II-26
Armstrong Unveils Serpentina Waves, the Metal Ceiling System
in Ready-To-Install Kits II-27
American Standard Introduces AcryluxTM Builder Bath and Shower
Products II-27
Armstrong Ceilings & Walls Adds New Line of Chair Rail
Accessories II-28
Armstrong Ceilings Introduces Optima Capz II-28
Armstrong Ceilings Unveils SoundScapes® Shapes Acoustical Clouds II-29
Georgia-Pacific Gypsum Introduces DensArmor Plus® II-29
Georgia-Pacific Wood Products LLC Unveils Nautilus™ Wall
Sheathing II-30
Armstrong Introduces Enhanced FSC-Certified Wood Ceilings II-30
Armstrong Launches Ultima® Plank II-31
Armstrong Launches Enhanced Ceilings Systems with More
Recycled Content II-31
Masonite Launches New Eco-friendly Doors II-31
Masonite to Launch AvantGuard Finish II-32
Owens Corning Construction Services Introduces SolaceTM Windows II-32
American Standard Launches Dual-Flush FloWiseTM High
Efficiency Toilet II-33
American Standard Introduces Selectronic Flush Valves II-33
American Standard Introduces New Generations Washstand II-33
American Standard Rolls Out Rope TwistTM Bathtub and Shower
Surround Suite II-33
American Standard Introduces Traditional Champion® 4 One-Piece
Toilet II-33
Armstrong Ceilings Launches Woodworks Bamboo Ceiling Panels II-34
Armstrong Rolls Out WoodWorks Ekos Walls II-34
Armstrong Unveils Filaments II-35
Armstrong Ceilings Launches New Perimeter Trims II-35
Georgia-Pacific Wood Products Rolls Out XJ 85TM Wood I Beam™
Joist II-35
Georgia-Pacific Gypsum Unveils DensArmor Plus® Abuse Guard® II-36
Armstrong Ceilings Launches New Linking Kits II-36
Armstrong Ceilings Unveils New Shapes in Soundscapes®
Acoustical Canopies II-37
American Standard Unveils CopelandTM Range of Faucets II-37
American Standard Launches FloWise® Showerheads II-37
American Standard Rolls Out New Flushers II-38
American Standard Rolls Out Cadet 3 Compact Toilets II-38
American Standard Launches TropicTM Toilet II-38
Andersen Unveils New Patio Door II-38

6. RECENT INDUSTRY ACTIVITY II-40
BMCA Subsidiary Acquires Entire Assets of Correct Building
Products II-40
Holcim Acquires Cemex Australia II-40
HeidelbergCement Sign Sale Agreement with Mashav II-40
Eco-Built Systems Purchases Paradigm Polymers II-41
GreenMaker Merges with Green Depot II-41
N8 Concepts Inks Agreement with EcoBlu Products II-41
Investment Group Signs Agreement with Steadfast Holdings II-41
Hexion Specialty Chemicals to Partner Tekle Technical Services II-42
Reading Rock Signs Agreement with VAST Enterprises II-42
Advanced Environmental Recycling Technologies Selects BlueLinx II-42
Reddiform Worldwide and Innovative Building Systems Sign
Agreement II-43
Vault Technology and EcoBlu Products Ink an Agreement II-43
Genesis Collaborates with China Perfect Machinery Industry II-43
Serious Materials to Commence Operations at Kensington Windows
Plant II-44
Singapore Launches Green Building Plan II-44
Ecocem and ArcelorMittal Sign Agreement for Joint Company II-45
Serious Materials Takes Over Alpen Windows II-45
Apex Construction Systems Merges with Arxx Building Products II-45
Forbo Acquires Bonar Floors II-45
Roseburg Shuts MDF Facility II-46
Holcim Romania Commissions New Kiln Line II-46
Holcim to Set Up a New Kiln Line II-46
Lafarge Acquires Minority Interest in Meftah Cement Plant II-46
Lafarge to Commerce Operations at Indian Plant II-47
Lafarge Establishes New Cement Facility II-47
American Insulock, Al-Mobty and PolyLINK to Set Up Joint
Venture Company II-47
American Standards Bathroom Faucets Receives WaterSense® Listing II-48

7. FOCUS ON SELECT PLAYERS II-49
American Standard Brands (US) II-49
Andersen Corp. (US) II-49
Silver Line Building Products Corp. (USA) II-49
Armstrong World Industries, Inc. (US) II-49
Bonded Logic Inc. (US) II-50
Bridgestone Corp. (Japan) II-50
Ecostar (US) II-50
CEMEX S.A.B De C.V (Mexico) II-50
Ceratech, Inc. (US) II-50
Clean Concrete Technologies (US) II-51
Compagnie De Saint-Gobain (France) II-51
Forbo Holding, A.G. (Switzerland) II-52
GAF Materials Corp. (USA) II-52
Georgia-Pacific Gypsum, LLC (US) II-52
Glen Eden Wool Carpet, Inc. (US) II-53
HeidelbergCement AG (Germany) II-53
Holcim Group Support Ltd. (Switzerland) II-53
Homasote Company (US) II-53
Johnson Controls, Inc. (US) II-54
Lafarge SA (France) II-54
Marvin Windows and Doors (US) II-54
Mannington Mills Inc. (US) II-54
Masco Corp. (US) II-55
Mohawk Industries, Inc. (US) II-55
Monier Group GmbH (Germany) II-55
Nichiha Corp. (Japan) II-55
Norbord, Inc. (Canada) II-56
Novacem Limited (UK) II-56
Owens Corning (US) II-56
Paveloc Industries, Inc. (US) II-57
Pella Corp. (US) II-57
PPG Industries, Inc. (US) II-57
Rodda Paint Company (US) II-57
Roseburg Forest Products Company (US) II-58
Serious Materials, Inc. (US) II-58
Siemens Building Technologies, Ltd. (Switzerland) II-58
Temple-Inland, Inc. (US) II-59
Universal Forest Products Inc. (US) II-59
USG Corp. (US) II-59

8. GLOBAL MARKET PERSPECTIVE II-60
Table 2: World Recent Past, Current & Future Analysis for
Green Building Materials by Geographic Region - US, Europe,
Asia-Pacific, and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2006
through 2015 (includes corresponding Graph/Chart) II-60

Table 3: World 10-Year Perspective for Green Building
Materials by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Europe, Asia-Pacific, and Rest of World
Markets for Years 2006, 2009, and 2015 (includes corresponding
Graph/Chart) II-61

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current and Future Analysis III-1
Recession Fails to Curb Green Building Projects III-1
Housing Sector Accounts for Larger Share, Commercial Sector
to Grow Faster III-2
Green Flooring to Retain Dominance III-2
Green Roofs Sprout in American Cities III-2
Table 4: Green Roof Implementation in the US (2007): Top
Ten Cities by Square Footage (includes corresponding
Graph/Chart) III-3
Rise in Green Building Programs III-3
San Francisco Sets New Standards III-3
Waste Management - A Major Green Practice III-4
USGBC Sponsored Programs to Spur Green Materials III-4
Other Noteworthy Drivers of Green Building Materials Market III-4
Rising Energy Costs III-4
Public Sector to Drive Construction III-4
Encouraging Tax Incentives III-4
Energy Ratings for Buildings III-5
LEED Projects III-5
Table 5: LEED Projects Certification and Registrations (As
of 2008) (includes corresponding Graph/Chart) III-5
Construction Industry in the US: Highlights III-5
Product Launches III-6
Strategic Corporate Developments III-28
Focus on Select Players III-31
B.Market Analytics III-38
Table 6: US Recent Past, Current & Future Analysis for Green
Building Materials by Material Type - Green Concrete, Green
Doors, Green Floorings, Green Roofing, Green Windows, and
Other Green Materials Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2006 through
2015 (includes corresponding Graph/Chart) III-38

Table 7: US Historic Review for Green Building Materials by
Material Type - Green Concrete, Green Doors, Green
Floorings, Green Roofing, Green Windows, and Other Green
Materials Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2001 through 2005 (includes
corresponding Graph/Chart) III-39

Table 8: US 13-Year Perspective for Green Building Materials
by Material Type - Percentage Breakdown of Dollar Sales for
Green Concrete, Green Doors, Green Floorings, Green Roofing,
Green Windows, and Other Green Materials Markets
Independently Analyzed for Years 2003, 2009, and 2015
(includes corresponding Graph/Chart) III-40

Table 9: US Recent Past, Current & Future Analysis for Green
Building Materials by Sector - Residential (Single-Family,
Multi-family, Pre-fabricated) and Non-residential Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-41

Table 10: US Historic Review for Green Building Materials by
Sector - Residential (Single-Family, Multi-family,
Pre-fabricated) and Non-residential Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2001 through 2005 (includes corresponding Graph/Chart) III-42

Table 11: US 13-Year Perspective for Green Building
Materials by Sector - Percentage Breakdown of Dollar Sales
for Residential (Single-Family, Multi-family,
Pre-fabricated) and Non-residential Markets for Years 2003,
2009, and 2015 (includes corresponding Graph/Chart) III-43

2. EUROPE III-44
A.Market Analysis III-44
Market Overview III-44
Energy Efficient Lightings to Witness Growth III-44
Challenging Situation for Green Products in the UK III-44
Tough Challenges Ahead for Green Products in UK III-44
Product Launches III-45
Strategic Corporate Developments III-46
Focus on Select Players III-47
B.Market Analytics III-48
Table 12: European Recent Past, Current & Future Analysis
for Green Building Materials: Annual Sales in US$ Million
for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-48

3. ASIA-PACIFIC III-49
Market Analysis III-49
Table 13: Asia-Pacific Recent Past, Current & Future
Analysis for Green Building Materials by Geographic Region -
China, and Rest of Asia-Pacific Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2006 through 2015 (includes corresponding Graph/Chart) III-49

Table 14: Asia-Pacific 10-Year Perspective for Green
Building Materials by Geographic Region - Percentage
Breakdown of Dollar Sales for China, and Rest of
Asia-Pacific Markets for Years 2006, 2009, and 2015 III-49

3a. CHINA III-50
A.Market Analysis III-50
Current and Future Analysis III-50
China Dominates Global Consumption and Exports of Green
Building Materials III-50
Economic Bailout Spurs Demand for Green Materials III-50
Several Regions and Companies Initiate Green Practice III-50
Strategic Corporate Developments III-51
B.Market Analytics III-52
Table 15: Chinese Recent Past, Current & Future Analysis for
Green Building Materials: Annual Sales in US$ Million for
Years 2006 through 2015 (includes corresponding Graph/Chart) III-52

3b. REST OF ASIA-PACIFIC III-53
A.Market Analysis III-53
Current and Future Analysis III-53
Focus on Select Markets III-53
India III-53
Construction Industry Overview III-53
Green Building Market Overview III-53
Huge Market Despite Lack of Availability of Green Materials III-53
Table 16: Green Building Materials Market in India
(2010): Market Potential in US$ Million for Select
Segments - Fly Ash Blocks, Environment-Friendly Modular
Furniture, High Efficiency Glazing and Glass,
FSC-Approved Wood, Bamboo Materials, Roofing Paints (High
Albedo), Energy Performance Windows, Recycled Floor
Tiles, CRI-Approved Carpets, and Others (includes
corresponding Graph/Chart) III-54
GBC Initiatives to Encourage Green Concept III-55
Hong Kong III-55
Market Overview III-55
Government Mandates III-55
Promoting Green Concept III-55
Opportunities for Foreign Players III-55
Taiwan III-56
Strategic Corporate Developments III-56
B.Market Analytics III-57
Table 17: Rest of Asia-Pacific Recent Past, Current & Future
Analysis for Green Building Materials: Annual Sales in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-57

4. REST OF WORLD III-58
A.Market Analysis III-58
Strategic Corporate Developments III-58
B.Market Analytics III-60
Table 18: Rest of World Past, Current & Future Analysis for
Green Building Materials: Annual Sales Figures in US$
Million for Years 2006 through 2015 (includes corresponding
Graph/Chart) III-60

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 159 (including Divisions/Subsidiaries - 175)

---------
Region/Country Players
---------
The United States 129
Canada 13
Japan 3
Europe 19
France 2
Germany 6
The United Kingdom 6
Rest of Europe 5
Asia-Pacific (Excluding Japan) 10
Latin America 1
---------

Having originated with a few government constructions, the green building concept is set to become a global phenomenon, transforming from a niche arena to a mainstream concept. Green buildings are transforming the construction industry landscape, including both residential and commercial sectors. Owing to increased awareness of environmental concerns the world over, government mandates and voluntary standards are driving the growth of green buildings, and in parallel the demand for green building materials.

Europe represents the largest market for green building materials as stated by the new market research report on Green Building Materials. Much of the growth in green building materials market is expected to emanate due to increased customer willingness to adopt green practices, coupled with growing pressure to minimize energy consumption from buildings in an effort to curb carbon-dioxide emissions. The US constitutes the second largest market for green building materials. In comparison to developed markets, developing markets are poised to show faster growth. Asia-Pacific is forecasted to be the fastest growing market over the coming years. The growth in developing markets is attributed mainly to improving living standards. Costs, efficiency, and environmental safety would be the driving forces behind the surge in the use of such products.

Green floorings represent the largest and fastest growing green building materials in the US, followed by green concrete and green roofs. Green floor coverings are eco-friendly green building products that are made from a variety of materials, such as cork, carpet, bamboo, linoleum, ceramic tile, and hardwood. In addition, the practice of planted green roofs is gaining momentum in several cities in the US. In terms of end-use markets, residential sector constitutes the largest market for green building materials, while non-residential sector represents the fastest growing market.

Key players profiled in the report include American Standards Brands, Andersen Corp., Armstrong World Industries Inc., Bonded Logic Inc., Bridgestone Corp., Ecostar, Compagnie De Saint-Gobain, Georgia-Pacific Gypsum LLC, Johnson Controls Inc., Lafarge SA, Owens Corning, Paveloc Industries Inc., Siemens Building Technologies Ltd., Temple-Inland Inc., Universal Forest Products Inc., and USG Corp.

© Global Industry Analysts, Inc

- American Standards Brands
- Andersen Corp.
- Armstrong World Industries Inc.
- Bonded Logic Inc.
- Bridgestone Corp.
- Ecostar
- Compagnie De Saint-Gobain
- Georgia-Pacific Gypsum LLC
- Johnson Controls Inc.
- Lafarge SA
- Owens Corning
- Paveloc Industries Inc.
- Siemens Building Technologies Ltd.
- Temple-Inland Inc.
- Universal Forest Products Inc.
- USG Corp.

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