|
|
 |
|
Viewing report
|
|
|
|
RFID / NFC meets Brand Protection
Vandagraf International Limited, May 2010, Pages: 450
The authors in association with the Product & Image Security Foundation and IPI Europe, has recently completed a major new report entitled: “RFID / NFC meets Brand Protection”.
We believe this to be a first - A Report focusing exclusively on the dynamics of how and why the fields of RFID and Brand Protection are converging and the emerging importance of RFID and Near Field Communication (NFC) technology as a brand protection tool. The potential significance of mobile phone handsets as readers for end user enabled product authentication is also explored.
We also believe that there are major potential benefits here with niche opportunities for RFID in Brand Protection applications either as stand-alone opportunities or using brand protection as an additional capability for multi-functional RFID tags.
This Report provides valuable information & insights into the major market, business and technology developments taking place.
Financial losses due to counterfeiting and other forms of product related crime amounted to an estimated $698 billion in 2008.
The total market for brand protection technologies was estimated at $4,633 millions in 2008, of which solutions against counterfeiting and piracy accounted for some $2,206 millions (the rest being tamper evidence and anti-theft type technologies).
The market for brand protection solutions to combat counterfeiting and product piracy are showing double digit annual growth, while solutions to combat tampering and retail theft are showing more modest growth.
The total market for RFID technology in 2008 is estimated at around $5,200 million. Within this overall value, the market for passive RFID label / tags in 2008 has been estimated at around $2,200 million and forecast to grow at 17% annually to reach $4,825 million in 2013.
The report comprises 2 Volumes:
- Volume I – Markets & Business Opportunities
- Volume II – Technology.
Why RFID for Brand Protection?
In terms of ‘brand protection’, it is already well known that RFID-based chips can provide a method of uniquely identifying a product or asset.
The embedded unique electronic identifier can be used to verify that the product associated with the tag is genuine and that it has been supplied through ‘authorised’ and legitimate channels: a so-called ‘e-pedigree’.
There is growing demand for solutions and cost-effective systems are therefore urgently required for determining: unique identification; location; the ownership trail (e.g. when an item is sold or transferred) and ‘condition’ (e.g. whether the necessary quality checks have been completed or if the product has been stored at the correct temperature).
RFID-based systems offer unique electronic serialisation and an ability to count multiple items automatically through products and packaging. Some forms of RFID can also provide a fix on location.
Traceability and e-pedigree systems are of great interest as, for the first time technology is now available for combining on the same device data relating to the identity, status, location and condition of a product or item. For many products the concept of ‘total asset visibility’ can therefore be realised.
Customers who bought this item also bought
The International Market for Brand Protection Solutions - Electronic Equipment & Components
Low-Cost RFID Smart Labels - International Markets & Opportunities in Europe & North America
RFID Forecasts, Players and Opportunities 2011-2021
Printed and Chipless RFID Forecasts, Technologies & Players 2011-2021
Global Chipless RFID Market Forecasts By Applications (Retail, Supply Chain, Aviation, Healthcare, Smart Card, Public Transit & Others) (2011 – 2016)
Chipless RFID Tags - Global Strategic Business Report
RFID in Russia, CIS, Baltic States 2012-2022
Active RFID and Sensor Networks 2011-2021
"Untouchable” Communications – NFC and TransferJet Marketing and Technological Trends
Radio Frequency Identification (RFID) Equipment - Global Strategic Business Report
|
|
|
|
