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The Online Fashion Market in Italy

Casaleggio Associati, Jan 2006


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The Report examines the online fashion market with a focus on using the Internet to the end user and with other companies in the industry.

The Report was developed on a sample of 963 firms, broken down between Manufacturers, Distributors and Retailers of Fashion of particular interest to Internet use in Italy, and 431 companies have actively participated in the study.

'In 2004 the business to consumer sales turnover was 56 million euros, of which 34 million abroad. [...] The growth is explosive: in 2004 there was an increase online revenue by 46% over 2003, when the fashion was only 3% of total online spending [...]'
da La Repubblica del 7 marzo 2005 by The Republic of March 7, 2005



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