|
|
 |
|
Viewing report
|
|
|
|
NFC Micro SD Report Stepping stone or Standard?
The Human Chain, April 2010, Pages: 98
Detailed report into the potential of NFC microSD cards. This report provides clarity on how Near Field Communications (NFC) can be added to existing mobile handsets using microSD enabled cards. The report provides previously unpublished details of all the potential suppliers, the technology, including patents in this area, use cases and usability, road map of functionality, the issues still to be resolved and conclusions. This report is essential reading for MNOs/Network Carriers, technology providers and service providers who are interested in contactless and NFC technology adpotion and bring new services into mobile handsets.
'Could Near Field Communication-enabled microSD cards be the key to unlocking the use of your mobile phone for payments, ticketing and many other applications? The industry has been waiting a long time for NFC ready handsets to come to market in a sufficiently wide range and adequate volumes to stimulate this developing market, yet many existing handsets already have a microSD card slot and could use an NFC microSD card right now.
A major new report puts NFC microSD cards in the spotlight to reveal their true potential.
Now available, ‘NFC microSD cards: stepping-stone or standard?’ – from management consultancy The Human Chain – examines in detail the case for NFC microSD cards.
Whatever your role in the NFC value chain – whether you are a technology provider, a mobile network operator/carrier or a service provider – NFC microSD cards: stepping stone or standard? is essential reading.
Find out more about the key issues surrounding NFC enabled microSD cards, including:
- The extensive range of features and apps that consumers demand from a mobile handset;
- The technology’s current development status and its implications;
- The business drivers;
- The technology’s ability to deliver a richer user experience;
- The user experience compared with an integrated NFC-enabled mobile handset;
- The companies currently intending to provide NFC microSD cards;
- How the technology works;
- The patents registered by firms active in this market;
- Whether the technology can finally unlock the potential of NFC.
The Human Chain believes NFC microSD cards are a major development for the industry and this report tackles the fundamental question of whether they will simply be an interim step until fully fledged NFC mobile handsets are available in sufficient ranges and quantities, or whether they will become a standard solution for NFC services.
Starting from the premise that NFC is just one of the features that consumers may demand alongside a wider range of functions and apps, NFC microSD cards: stepping stone or standard? examines the factors that will trigger consumers to use the technology and handset suppliers to deploy it.
As part of its research, The Human Chain has spoken to every company involved in the technology that could finally shift deployment of NFC up a gear to get a clearer picture of what consumers really want. Its verdict? That NFC microSD cards need to provide the rich user experience that NFC offers if they want to be the alternative form factor that finally unlocks the NFC market.
For the technology to take off, The Human Chain believes the devices need to provide:
- Multi-application support;
- Multiple NFC mode support in the longer term, such as card emulation, reader mode and peer-to-peer;
- Over The Air (OTA) download and set-up.
NFC microSD cards: stepping stone or standard? also investigates some of the challenges facing microSD cards, explaining how the technology potentially undermines the position of the GSMA and GSM-based MNOs and carriers because it gives NFC service providers a greater degree of independence, something that MNOs/carriers have resisted up to now.
The report examines the key regions in which NFC microSD cards could achieve a foothold, revealing that:
- Interest is strongest in countries where there is a mix of mobile standards;
- Greater resistance to the technology from MNOs is likely in Europe, where GSM-based standards dominate.
Ease of use and a rich user experience are a vital part of driving adoption and ensuring the long-term success of this technology, and NFC microSD cards: stepping-stone or standard? highlights recent pilots, and considers how users want:
- Minimum key presses;
- Automatic triggering of applications;
- To be able to complete transactions with a single tap.
The appeal of being able to insert NFC microSD cards into your existing handset to get the twin benefits of extra features and NFC capability is compelling, and it is something the main companies in this market believe will prove a winning proposition. With their latest roadmaps and timescales indicating that they think 2010 could be a breakthrough year, The Human Chain will continue to provide valuable insights and commentary on this vibrant market.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Global Secure Digital Card Market 2010-2014
World Secure Digital Memory Cards Market
Secure Digital Card Market in India 2010-2014
Russia Smart Card Market 2012
SSD Innovations
"Untouchable” Communications – NFC and TransferJet Marketing and Technological Trends
USB Flash Drives - Global Strategic Business Report
World Smart Card - Advanced Technologies, Application and Global Forecast (2008 - 2010)
Smart Cards - Global Strategic Business Report
NAND Insights Q1/12 - NAND Flash Industry Entering Period of Decelerated Bit Growth
|
|
|
|
