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Viewing report
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Online Video and Broadband Service Provider Strategies
Parks Associates, April 2010, Pages: 49
This report examines the key technology trends and business requirements that are shaping the market for online video services and the competitive environment driving the entry of broadband providers into this space through initiatives such as TV Everywhere. In addition, the report also discusses the consumer interest in online video services and their willingness to pay for such solutions.
“The increased penetration of connected CE is affecting the competitive ecosystem of the television industry,” said Jayant Dasari, research analyst. “There is a danger that as consumers access video content online free-of-charge from anywhere with any device, they will start to view pay-TV services as expendable. Providers are working to head off this shift in consumer perception.”
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