Russia - Mobile Market Insights and Statistics

Paul Budde Communication Pty Ltd, February 2012, Pages: 27

Synopsis

Russia possesses the largest mobile market in Europe. A number of mobile network operators offer services although the market is dominated by three major operators (MTS, Vimpelcom and MegaFon), which have expanded nationally through acquisitions of smaller regional service providers. Competition in the key markets of Moscow and St Petersburg is fierce, due to higher concentration of wealth in the two cities. Russia’s recent economic woes, due to the global financial crisis, have impacted growth although growth is expected to pick up again in line with the overall economy. Mobile SIM card penetration has surpassed 150% although actual mobile user penetration is lower. Deployment of WCDMA/HSPA networks presents a new growth opportunity through the offering of mobile broadband services, while the evolving LTE sector offers considerable promise for rural broadband.

This report provides a concise overview of Russia’s mobile market, covering regulatory developments, the major mobile operators including MegaFon, Vimpelcom and Tele2, as well as technologies and mobile data, content and applications, and a variety of financial and operational statistics.

Key developments:

Yota and Rostelecom agree to share resources for an LTE network; MTS and Vimpelcom sign LTE network construction deal; Rostelecom given Ministry of Defence clearance to develop LTE in the 2.3GHz band; imminent launch of LTE in Novosibirsk; Vimpelcom merges with seven subsidiary companies; MTS awarded Moscow’s first LTE license; MegaFon begins migrating GSM in Moscow to 3G in the 900MHz band; operator data to Q3 2011.

Companies covered in this report include:

MegaFon, Tele2 Russia, Skylink, Volga Telecom, SMARTS Group, Uralsvyazinform.

1. Synopsis
2. Mobile communications
2.1 Overview and analysis of Russia’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Mobile number portability
2.2.2 3G licences
2.2.3 Calling Party Pays (CPP) legislation
2.2.4 Roaming
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation (3G) mobile
2.4 Major mobile operators
2.4.1 Mobile TeleSystems (MTS)
2.4.2 Vimpelcom
2.4.3 MegaFon
2.4.4 Tele2 Russia
2.4.5 SMARTS Group
2.4.6 Skylink
2.4.7 Uralsvyazinform
2.4.8 VolgaTelecom
2.4.9 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid
2.5.2 Satellite mobile
2.6 Mobile data services
2.6.1 SMS/MMS
2.6.2 General packet radio service (GPRS)
2.6.3 Enhanced data for GSM evolution (EDGE)
2.6.4 High-speed packet access (HSPA)
2.6.5 Long-term evolution (LTE)
2.6.6 Mobile broadband
2.6.7 Mobile TV
2.7 Mobile content and applications
2.7.1 Overview
3. Related reports
Table 1 – Mobile operators, subscribers (Russia) and annual change – Oct 2011
Table 2 – Mobile subscribers and penetration rate – 1995 - 2012
Table 3 – Mobile market share – Oct 2011
Table 4 – Mobile service revenue – 2003 - 2012
Table 5 – MTS group financial data – 2005 - 2011
Table 6 – MTS (Russia mobile) financial data – 2004 - 2011
Table 7 – MTS Russia subscribers – 2004 - 2011
Table 8 – MTS Russia operational data, SAC, MOU, churn and ARPU – 2001 - 2011
Table 9 – MTS Russia annualised VAS as proportion of total ARPU – 2004 - 2011
Table 10 – Vimpelcom mobile subscribers (Russia) – 2005 - 2010
Table 11 – Vimpelcom ARPU and MOU (Russia) – 2007 - 2011
Table 12 – Vimpelcom group financial data – 2007 - 2011
Table 13 – Vimpelcom mobile financial data (Russia) – 2007 - 2011
Table 14 – MegaFon financial data – 2007 - 2011
Table 15 – MegaFon mobile subscriber data – 2008 - 2011
Table 16 – Tele2 financial data – 2007 - 2011
Table 17 – Tele2 subscribers – 2007 - 2011
Table 18 – SMARTS Group subscribers – 2006 - 2010
Table 19 – SMARTS Group subscribers, annual change – 2006 - 2010
Table 20 – SMARTS Group financial data – 2006 - 2010
Table 21 – VolgaTelecom mobile revenue – 2007 - 2010
Table 22 – VolgaTelecom mobile subscribers – 2007 - 2010
Table 23 – VolgaTelecom MOU and ARPU – 2007 - 2010
Table 24 – MTS and Vimpelcom prepaid subscribers – 2004 - 2010
Table 25 – Mobile VAS as proportion of total mobile revenue – 2002 - 2012
Table 26 – Mobile VAS market share by operator – 2007 - 2011
Table 27 – Data revenue by type – 2008 - 2010
Table 28 – Mobile broadband subscribers and penetration rate – 2006 - 2012
Chart 1 – Mobile subscribers and penetration rate – 2000 - 2012
Chart 2 – MTS group financial data – 2005 - 2011
Chart 3 – MTS (Russia mobile) financial data – 2004 - 2011
Chart 4 – MTS Russia subscribers, annual change – 2004 - 2011
Chart 5 – Vimpelcom mobile subscribers (Russia), annual change – 2005 - 2011
Chart 6 – Vimpelcom group financial data – 2007 - 2011
Chart 7 – Vimpelcom mobile financial data (Russia) – 2007 - 2011
Chart 8 – MegaFon financial data – 2007 - 2011
Chart 9 – Tele2 financial data – 2007 - 2011
Chart 10 – Tele2 subscribers, annual change – 2007 - 2011
Chart 11 – SMARTS Group financial data – 2006 – 2010
Chart 12 – VolgaTelecom mobile revenue – 2007 - 2010
Chart 13 – VolgaTelecom mobile subscribers – 2007 - 2010
Chart 14 – Data revenue by type – 2008 - 2010

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