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Global Telecom Insider / Vol. 2, No 3, Edition 6 - Market Factors Indicate Stronger Growth for Multi-SIM Handsets
Pyramid Research, Inc., June 2010, Pages: 12
Multi-SIM handsets are expected to become a 100 million volume market by the end of 2010, driven primarily by low-income, price-sensitive markets, according to a new report.
Market Factors Indicate Stronger Growth for Multi-SIM Handsets details the multi-SIM handset segment, why it is important, and highlights key developments. The 12-page report includes an analysis of global subscriptions and SIMs, estimating the total multi-SIM ownership and breaking out the main reasons for users to have more than one SIM. The key driver of multi-SIM ownership, namely cost reduction, is explored before the developments on the vendor side are discussed, in particular at how the low-cost vendors have managed to dominate the multi-SIM segment. It also highlights recent innovations and market entrants. This section also provides our estimate of multi-SIM handset sales. We then analyze operator views, including several examples of operators that are using multi-SIM handsets to gain market share.
Multi-SIM handset adoption is increasing and has reached a size large enough to attract global brands, notes Jan ten Sythoff, analyst at large at Pyramid Research. 'The nichewas developed by low-cost Chinese and Indian vendors, which still dominate the market; now, more than 1.2 billion users have more than one SIM, with the majority are in emerging markets, driven by cost-reduction opportunities,' he says.Multi-SIM handset shipment volumes have increased rapidly and are expected to become a 100 million volume market in 2010.
Low-income, price-sensitive markets that are competitive and predominantly prepaid tend to result in pricing strategies that foster multi-SIM ownership. 'The pricing strategies of operators trying to increase market share result in opportunities for price-sensitive users to optimize their costs by using different networks,' he explains.
Operator interest in multi-SIM handsets is still lukewarm. 'CDMA operators have been the most accepting of multi-SIM handsets in order to mitigate the benefits of GSM technology's dominance,' Sythoff says.
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