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2010 Mobile Banking Vendor Analysis: Detailed Comparison of Top 12 Providers and Strategies to Address Market Shifts
Javelin Strategy & Research, June 2010, Pages: 59
Mobile banking has now been around for 10 years. Although it is here to stay this time around, consumer adoption is still a challenge for the industry and the onus is on financial institutions to help drive adoption as they own the customer.
This report aims to:
- Provide financial institutions (FIs) with a guideline for their mobile banking strategies
- Provide FIs with an overview of the key mobile banking vendors that are active in the United States
- Provide an overview and ranking of the product functionality offered by the 12 mobile banking vendors surveyed
- Identify the various modes of mobile banking (mobile browser, SMS text banking and smartphone applications) and which ones seem to be gaining more traction among consumers
Primary Questions
- What are the key criteria FIs should consider when crafting their mobile banking strategy?
- What are the various mobile banking offerings, and which ones do consumers seem to be using?
- Competitive analysis of 12 vendors that offer mobile banking platforms via browser-based solutions, downloadable applications, SMS texting and smartphone applications. Of the 12 vendors analyzed, who scored the best?
Audience:
Financial institutions: mobile banking, marketing; mobile banking vendors, mobile network operators.
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