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Patient Power Outlook 2001
Business Insights, July 2001
The increase in patient power witnessed over the last decade has been driven by developments in healthcare systems, patient advocacy activity, the increasing influence of the media in healthcare issues and a growing use of the Internet and DTC marketing. The Patient Power Outlook 2001, assesses how, through co-operation and the formation of alliances, the pharmaceutical industry can benefit positively in the areas of disease expertise, provision of patient information, public credibility, increased drug sales and faster, more effective clinical trials.
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