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Search Enter keywords, a title or a report id number below. In All Categories --------------------- Telecom & Computing Business & Finance Mfg & Construction Pharma & Healthcare Consumer & Retail Gov & Public Sector Energy & Transport Country Reports Company Reports --------------------- Transcripts Advanced      Select a currency for use throughout the site Australia Dollars Canada Dollars Euro Japan Yen Sweden Kroner Switzerland Francs UK Pounds US Dollars Viewing report Order by Fax Printer Friendly PDF Brochure Send to Friend Enquire before Buying Hard Copy Electronic Achieving Market Dominance Through Reformulation: A Strategic Insight Business Insights, Aug 2001   Description        Enquire before Buying    Send to a Friend   More than $165bn in ethical revenues may be cannibalised as a consequence of patent expiry from 31 leading drug patent expirations between 2000 and 2005. In view of this, pharmaceutical reformulation represents a viable option to maintain market leadership for key drugs. Achieving Market Dominance Through Reformulation: A strategic insight, provides a detailed analysis of the drug reformulation arena with emphasis on achieving and sustaining market dominance for new formulations through co-development and marketing. The report will help you develop a focused, well-planned reformulation strategy involving R&D, investment, partnering, and marketing that is crucial for long-term commercial reformulation success. Customers who bought this item also bought Maximizing Product Returns Through Reformulation: Old Molecules, New Opportunities Lifecycle Management Strategies: Maximizing ROI through Indication Expansion, Reformulation and Rx-to-OTC Switching Stakeholder Insight: Bipolar Disorders - Zyprexa Sets the Mood for Revenue Growth The Rationale Behind Drug Reformulation: Five Case Studies and Overview of CNS Market and R&D Pipeline Insight: Rheumatoid Arthritis and Osteoarthritis - Striving for innovation among me-toos Market Dynamics: Antipsychotics - A Market Driven by Reformulation Generics Defense Strategies: Effective Brand Protection through Patent, Formulation, OTC and DTC Strategies The Top 10 Generics Companies: Strategic Insight, Growth Opportunities and Competitive Dynamics in the US and Europe

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