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Achieving Market Dominance Through Reformulation: A Strategic Insight
Business Insights, Aug 2001
More than $165bn in ethical revenues may be cannibalised as a consequence of patent expiry from 31 leading drug patent expirations between 2000 and 2005. In view of this, pharmaceutical reformulation represents a viable option to maintain market leadership for key drugs. Achieving Market Dominance Through Reformulation: A strategic insight, provides a detailed analysis of the drug reformulation arena with emphasis on achieving and sustaining market dominance for new formulations through co-development and marketing. The report will help you develop a focused, well-planned reformulation strategy involving R&D, investment, partnering, and marketing that is crucial for long-term commercial reformulation success.
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