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"iPad Comes of Age" Report: How the Apple iPad is Revolutionizing the Entertainment, Publishing, Information and Technology Industries
Rider Research, June 2010, Pages: 33
Sales of the iPad soar and demand continues unabated. In less than three months, Apple sold 3 million units, an average of one every three seconds. Clearly, a Rubicon has been crossed in the digital media industry.
Proven sales and positive user feedback now present an array of very real business and product opportunities that were mere speculation only a few months ago.
With the iPad, Apple has created a device that is equally at home curled up in an armchair for a relaxing read as it is to being propped up in the kitchen as a helpful digital cookbook, used to play a movie in the bedroom or at the local coffee shop browsing this mornings' news.
Content producers and owners are no longer limited to immobile TV sets, mobile phones with tiny screens or PCs that place entertainment and information in a secondary role. Major TV networks, online video services, newspapers, magazines and book publishers are turning the iPad into a hybrid TV/PC.
Furthermore, its Wi-Fi connection replaces all those set-top boxes, media players and wires.
“The iPad Comes of Age” report” provides information from digital media strategy bulletin 'The Online Reporter' about the iPad and the impact it’s having.
The 32-page report focuses on the emergence of the iPad in the following sections:
- Introduction
- Industry Quotes
- Apps - their diversity, versatility and pricing models
- Video Apps - a survey of content provider offerings
- Reading Apps - the 'dust-free' library
- Music Apps - the untapped potential of the iPad
- Content Control and Production - a study of early innovations already available
- Sales Projections - international analysis and forecasts
- Lies, Damn Lies & Statistics about the iPad market so far
- The Competition - 'is there anyone out there?'; rivals and potential alternatives
- HTML5 v Adobe Flash
- Apple Approved Web Sites
- The iPad Tech Specs Tear Sheet
- Worldwide Pricing - at a glance chart
- Conclusion
Who should read the report?
Decision makers and influencers in the Entertainment, Publishing, Music, Consumer Electronics, Wireless Telecoms manufacturers and operators, PC, Software and 'Cloud Computing' industries as well as financial analysts and industry consultants.
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