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Auchan China 2010: A Company Profile

Access Asia Ltd, June 2010, Pages: 15


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This company profile provides an independent analysis on the company Auchan. It contains contact details, company background and history, key activities in China, a SWOT analysis and key financial figures. We also include any key company events that have made the news, new product releases and branding activity.

Auchan has emerged as one of the leading foreign supermarket retail companies in China. The company is now shifting its emphasis towards the hypermarket plus mall format, seeing improved conditions for this segment.

Sales revenue growth is growing strongly, according to available financial data sources, but the company remains ranked at about 40 in the retail market in China, and as yet has failed to narrow the gap between it and the leading competitors in the market.

However, through its partnership with Taiwan’s Ruentex, Auchan Group holds directly or indirectly 32.8% of RT-Mart hypermarkets and 67.2% of Auchan hypermarkets and Immochan shopping centres, making its market presence much more significant than its own direct operations indicate.


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