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Carrefour China 2010: A Company Profile
Access Asia Ltd, June 2010, Pages: 19
Carrefour shot to prominence very quickly in China’s retail market, stealing the thunder of arch competitor Wal-Mart, taking a strong initial lead among the foreign retailers in the grocery market, which Wal-Mart won back by pipping Carrefour to the post in their purchase of Trust-Mart.
However, Carrefour remains stronger than Wal-Mart in terms of revenue per outlet, and continues to lead the field in many innovations in the Chinese modern grocery market.
Despite not giving specific China profit data, Carrefour is clearly doing well, and continues to expand its reach across the country. Carrefour has integrated its reach deeply within the economies of the regions where it has established stores, and despite fallout from occasional Sino-French political spats, economic realities where the company has established its stores mean that too many people rely on Carrefour for their living for these to have been allowed to harm Carrefour’s business.
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